Rightmove, the UK’s largest property platform, is launching a student-focused campaign as a part of their wider strategy to reach young renters, designed to support them as they navigate the realities of independence. Created in partnership with Rightmove‘s in-house social team and retained social agency Uncovered, the campaign blends practical advice, creative inspiration, and emotional connection […]
Today, Barclays launches a major new brand campaign developed with global creative agency of record VCCP. The campaign marks a bold new direction for one of the UK’s most established financial institutions. The wide-reaching, fully integrated campaign aims to drive reappraisal of Barclays as the bank best placed to help people, businesses and communities make meaningful progress. The campaign brings this […]
Transport for London (TfL) has launched a powerful new road safety campaign, ‘Take Another Look, Not a Life’, designed to change driver behaviour and prevent deaths and serious injuries of riders on London’s roads. Developed by VCCP in partnership with WPP Media’s Wavemaker UK, the campaign encourages drivers to ‘take another look’ for riders – challenging the common perception […]
Created by DUDE Milan, ‘I’ll Marry When I Want’ highlights the charity’s mission to combat early marriage via a ‘manifesto of freedom’ for children Let children be children, goes the old adage – but for over 640 million women and girls around the world who have been forced to marry against their will and before […]
Train passengers who avoid paying their fares are being reminded that they could find themselves on a one-way trip to Regret, Disgrace and Shame in the latest campaign from South Western Railway (SWR), created by independent agency St Luke’s. With fare evasion costing British railways an estimated £350-400m annually*, the brief was to create an […]
Ride-sharing platform extends mission-driven approach from business model to hiring practices, seeking leaders who view social justice as core business strategy inDrive, the world’s second most downloaded ride-hailing app, has set a bold goal: to positively impact 1 billion people by 2030. To achieve it, the company is strengthening its impact arm and launching “Positions […]
Humorous Creative Pitch Aimed At Digital Commerce Execs Raindrop, the San Diego brand performance agency, is launching a high-velocity marketing campaign that promotes FERMÀT, the AI-native commerce platform, as the most powerful tool marketers can use to innovate their online shopping experience, drive engagement and conversion and scale for the future. The company just announced a […]
The latest short stars masked country musician Orville Peck in the brand’s ongoing ‘Hotel Tales’ series TUX Creative House, the award-winning full-service creative agency, is releasing the next episode in W Hotels ambitious and ongoing global brand campaign, Hotel Tales, that dramatizes the curiosity-provoking world of W Hotels by tapping intriguing guests who share their untold stories and […]
There’s no better time than Halloween to unleash your creativity and explore the sides of ourselves that usually stay hidden. McDonald’s, together with creative agency Leo Italy, presents the Frankenstein Burger – a new platform that places the McDonald’s App at the heart of an experience celebrating flavor, creativity, and fun during the spookiest week […]
European location mapping and tech category leader partners with Preacher Amsterdam to launch Tom by TomTom Europe’s leading location technology company, TomTom, is back where it belongs: with drivers. TomTom is launching its new driving assistant, Tom by TomTom, with an integrated marketing platform, “Good Drivers Only.” that touts the new product and reintroduces the brand […]