Research shows that the UK ranks lowest in Europe in terms of connectedness to nature. A new social-first campaign, launching today, aims to tackle this issue by bringing amateur footballers and fans closer to nature. Derby-based foraging expert Jamie Quince-Starkey (Down to Earth Regen) and former England U21 captain and current Sheffield United midfielder Tom Davies visited players from Field Lane Football Club to show […]
Ground transport provider Uber for Business has launched a dynamic out-of-home (OOH) advertising campaign at London City Airport, designed to engage business travellers as they arrive in the capital. The campaign features a mix of static and animated digital displays across the airport. These adverts aim to raise awareness of how Uber for Business streamlines corporate […]
2025 may just go down in history as the year Canada’s great “iced tea war” started brewing. For the last 30 years, Coca-Cola has owned the recipe for the country’s #1 iced tea. At the end of 2024, the company announced that it is no longer producing or bottling iced tea under third-party owned trademarks, […]
Suntory-owned drinks brand Lucozade has launched its latest Lucozade Sport drink, Ice Kick, in collaboration with football icon Jude Bellingham. The launch campaign has been led by Lucozade’s UK social media agency We Are Social Sport, the sports division of socially-led creative agency We Are Social. View this post on Instagram A post shared by […]
To promote its upgraded range of products with a longer-lasting formula in perfume quality, Old Spice and the agency Burns have created a fantastical campaign that originates from a strong consumer tension: products out there don’t last through the day, or nearly as long as they promise. This campaign and the products new formula, challenges […]
Today, the leading premium global digital out of home (DOOH) supply-side platform, VIOOH, announced a new nationwide programmatic media owner partnership in France. Collaborating with French advertising network Turnadon, VIOOH has expanded its real-time trading offering across local programmatic DOOH (prDOOH). Specialising in DOOH, Turnadon captivates urban audiences with a high quality network of screens […]
Nothing packs a punch like nature and Original Source’s new campaign by Fold7, Nature Hits Different, delivers the same hit of energy that’s bottled up in every Original Source shower gel. The campaign, aimed at 18-44 year olds who are low on mental and physical energy, is Original Source’s first major creative campaign since 2019, and […]
Agency Little BIG Engine Revels in Opportunity to Use Humor in Creating New Brand Character With almost 900 shoe brands in the U.S.—and a lot more across the globe—it’s safe to say that footwear sales is one of the most competitive categories on the planet. Consequently, shoe brands need to pull out all the stops […]
SMARTY, the SIM-only mobile network owned by THREE UK, launches the next instalment of its ‘Less Malarkey, More SMARTY’ campaign on 3rd March. Developed by The Gate, MSQ’s award-winning brand and customer experience creative agency, the fully integrated campaign features two new spots alongside out-of-home, radio, social media, and customer experience activations. Media planning and […]
The 27th edition of The FAB Awards are now “calling for entries”. In previous years, FAB received 3,600 entries from over 50 countries globally. The Awards are the only International Awards programme in the world which focus solely on work done for Food and Beverage brands and outlets and includes categories for Integrated Campaigns, Advertising, Packaging Design, PR, Craft, […]