The Many has been named agency of record for Nature’s Bakery, the beloved soft-baked snack brand and part of the Mars family of companies. The agency’s scope covers strategy and creative, with a campaign set to launch in early 2027. “We’re excited to build brand love for Nature’s Bakery through breakthrough, culturally relevant content and to drive […]
Agency to lead social strategy and creator partnerships across the UK VCCP Social Club, the newly launched global social specialist arm of VCCP Group, today announced their appointment by Tinder, the world’s most popular dating app, as its UK social media and influencer agency of record. The appointment follows a competitive pitch, run by Ingenuity+, […]
Today, Just Eat Takeaway.com, one of the worldʼs leading global on-demand delivery companies, has announced the appointment of VCCP as its global creative agency of record. The appointment follows a competitive four-way pitch process run by Just Eat Takeaway.com, The incumbent was McCann. Headquartered in Amsterdam, Just Eat Takeaway.com offers consumers a wide variety of […]
Agency will lead media planning and buying across all paid channels for this iconic and beloved restaurant brand StrawberryFrog has been named media agency of record for The Cheesecake Factory®, the agency announced today. The win follows a competitive review conducted in Q4 2025. In its new role, StrawberryFrog will oversee media planning and buying across all […]
The independent agency’s debut work for the fastest-growing RTD protein milkshake strikes a joyful tone. Independent creative agency Curiosity has been named agency of record for Nurri, the ready-to-drink protein milkshake recently named Instacart’s fastest-growing brand. Curiosity was awarded the business following a multi-agency review. The pitch emphasized capabilities and chemistry rather than spec work, and the partnership now represents one of […]
Family-owned candy maker consolidates marketing assignments under independent agency to celebrate its iconic brands and strengthen their cultural relevance for a new generation Just Born, the family-owned candy maker behind nostalgic favorites like MIKE AND IKE®, PEEPS®, HOT TAMALES®, and GOLDENBERG’S® PEANUT CHEWS®, has named Cincinnati independent agency Curiosity its agency of record. Under the new partnership, […]
13 years later, the tourism bureau is still turning to the indie shop for bold creativity After a competitive pitch, tourism bureau VisitLEX has chosen to continue its thriving relationship with Cornett, retaining the independent shop as its agency of record after 13 years. Cornett will continue to lead the brand’s strategy, creative, media buying, digital strategy and […]
Diamond jewellery brand Jessica McCormack is using the power of Gen AI to showcase its bridal collection in unexpected settings. With the exception of the beautiful, handcrafted diamond jewellery, the films are 100% Gen AI. Created by creative studio Gravity Road – which has now been appointed as Gen AI agency of record for the […]
Raymarine and FLIR Marine, world leaders in marine electronics, today announced that it has appointed TBA Outdoors, an outdoor leisure marketing firm, as its creative agency of record. The scope of work spans creative campaign development and production. Raymarine develops and manufactures the most comprehensive range of electronic equipment for the recreational boating and light commercial marine […]
Independent agency to lead strategy and creative for iconic brands Cup Noodles®, Top Ramen®, and Hot & Spicy Fire Wok Cornett, the independent, female-owned, full-service advertising agency known for helping brands in crowded categories creatively outcompete, has been named the creative and social agency of record for Nissin Foods USA. Nissin Foods, the company behind beloved […]