Dan Khabie, Global CEO of Mirum, and Simon Pearce, CEO of J. Walter Thompson North America, announced today the appointment of Amanda Seaford as CEO, Mirum US. Headquartered in San Diego, Mirum works across a global network of expertise to transform business, design innovative digital experiences, and activate commerce at a global and local level. In […]
Speaking as a disrupter myself, having set up a new type of global agency that was the first to be 100% transparent on production costs with no mark-ups, I can see both where the big boys went wrong and where the challengers got it right. Eight years ago, Martin Sorrell wrote a piece on LinkedIn […]
Barclaycard is looking for a lead creative agency with unparalleled creative capabilities to match the company’s ambition for its brand. Following the completion of a major restructure and the development of a new corporate strategy, Barclaycard has a renewed focus on the power of its brand and communications as a driver of growth for the […]
Mirum, which was recently named a Visionary in Gartner’s 2018 Magic Quadrant for Global Digital Marketing Agencies and noted in Forrester’s Search Marketing Agencies Wave, has launched a new mobile-first readiness test in response to Google’s indexing change. The ‘Mobile-first Indexing Readiness Audit’ will review key aspects of clients’ sites, understanding the potential impact of […]
The issue of gender bias and other biases that exist within our industry has been much talked about over the last two years, so if the message has not got through it is because we are not listening. As more companies get outed on the basis of their gender pay gaps, here at Collider we have […]
Something is rotten in the state of advertising, an industry which I have loved since my first day working for the Saatchi brothers 30 years ago. The sad fact is that too many of the recommendations made by agencies are no longer made for the benefit of the client. That is not good for the […]
Grad life is hard, but I’ve always been told the hardest things yield the greatest rewards, and that’s especially true in this case, because the reward is your first job in the marketing industry. Not just an internship or a placement, a fully fledged, all the bells and whistles, proper job. As a recently graduated […]
The early years for any agency are tough. Everyone knows that. However, what is less recognised is that the really hard times often come when an agency has broken through to the medium-sized point. JFDI’s 2017 New Business Barometer survey of nearly 100 agencies highlighted this issue: once you reach the 50 to 150 people stage, […]
Following a competitive pitch, Allianz UK has appointed digital agency Delete. Delete will act as Allianz’ digital consultancy, advising on how their digital channels can be better optimised to support brokers, drive engagement and increase sales across their product portfolio. Delete’s strategic programme will focus on understanding Allianz’s business needs and customer behaviour, using the […]
For the first time, a hospitality group and an agency group are joining forces to create a communal working space in Germany. RUBY and the Serviceplan Group are launching a joint venture with their inaugural co-working space. The hotspot for creative and innovative work will be opened in December 2017 in a historic office building […]