Defiant’s remit will include development of a new brand positioning and new creative platform Beavertown Brewery has announced the appointment of Defiant to develop a new brand positioning and a new creative platform. Defiant’s remit includes evolving Beavertown’s masterbrand positioning and developing a new campaign platform. The focus will be on helping bring greater cohesion […]
Cedara’s comprehensive measurement of Onetag emissions shows real-time AI media curation is 94% more carbon efficient than the programmatic industry benchmark. Following the release of the Global Media Sustainability Framework (GMSF) by the WFA and Ad Net Zero—the media industry’s standardised measurement methodology—Cedara has, in a first for media curation technology, completed an analysis of […]
VCCP, the challenger network for challenger brands, is expanding its social department, reinforcing its commitment to leading in social-first creativity and brand engagement. The global communications network has announced the promotion of David Feldman to Executive Creative Director, with Tiffany Mondesir promoted to Head of Social and Content Strategy, and Rachael Kendrick joining as Social Creative Director. Additionally, Veve Shamhong joins the team […]
The agency has also promoted Emma Cumming and Silvia Mauri to key leadership roles Global socially-led creative agency We Are Social has bolstered its global leadership with a trio of promotions, including the appointment of Mobbie Nazir to the new role of chief strategy and growth officer. Nazir, previously the agency’s global chief strategy officer, […]
The Many, an award-winning independent agency specializing in holistic strategies, creative campaigns and content, and connective media planning, has been named media agency of record for Panda Express. The agency was selected to extend a successful multiyear partnership based on their proven ability to advance Panda Express’ media strategy during a key growth phase. Their demonstrated […]
2024 Marks a Breakout Year for Grey Health, with Record New Business Wins and Industry Accolades Under Bruno’s Creative Leadership Grey Health New York, part of leading global advertising agency Grey, today announced the promotion of Bruno Rebelo to Chief Creative Officer, effective immediately. Bruno joined Grey Health New York as Executive Creative Director in […]
Following the Group’s successful listing on Euronext Amsterdam, Havas has announced the promotion of François Laroze to Global Chief Operating Officer (COO), in addition to his role as Chief Financial Officer (CFO). Since joining Havas in 2007, François has compiled a wealth of experience and deep understanding of the Group’s business activities and core processes. […]
Sports communications agency MatchFit has expanded with the launch of a dedicated office in Manchester, a key moment for the agency’s vision to establish itself as the UK’s leading sports communications specialist. The agency’s new Northern division will be led by Cherrelle Jefferson, appointed as Director after a hugely successful six years at Pangolin PR which saw her […]
StrawberryFrog, the agency built to help clients outleap the relentless changes they face, have added industry veteran Jeb Blatt to their leadership team to lead growth. Strategic growth leader Blatt joins from Stagwell’s newly formed eight-agency Doner Partners Network where he helped deliver a staggering 54% growth. His wins included a roster of impressive major […]
The Chartered Institute of Marketing has announced AdEd from King’s Business School, King’s College London as the winners of its global student marketing competition, The Pitch. Now in its fourteenth year, The Pitch sees students from leading UK and international universities compete to respond to a real-life marketing challenge, in a bid to win the title of […]