Caitlynn’s Eight Oh Two journey began in the spring of 2017 as a digital marketing intern. Since then, she’s climbed nearly every rung of the paid search ladder—from specialist to analyst, senior analyst to manager, then lead. Now, she takes the helm as Director, overseeing a team of nearly a dozen PPC (pay-per-click) professionals and shaping the future of […]
Vexan Fishing, a family-owned manufacturer of top-performing fishing rods, lures and outdoor gear trusted by anglers, today announced that it has appointed TBA Outdoors as a marketing partner. The scope of work spans paid social, paid search and social and influencer marketing. TBA Outdoors is an outdoor lifestyle marketing firm that is part of TBA Worldwide. The […]
THE INVESTOR INDEX 2025: NEW RESEARCH Now in its sixth year, the Investor Index, is an annual in-depth survey of investor behaviours conducted among 1100 UK adults (18+) with a minimum of £10,000 invested. Conducted jointly by London-based communications agency AML Group and The Nursery Research & Planning, the study has established itself as a rigorous barometer of investor practices based […]
Study introduces three-part model linking brand loyalty to long-term business growth A groundbreaking new report from global integrated creative agency VCCP, in partnership with the Data and Marketing Association UK (DMA), reveals that loyalty and CRM programmes – when integrated with broader brand communications – can deliver substantial business value across both short- and long-term horizons. Titled The […]
With a proven track record of driving multimillion-dollar growth, Liz Murnin brings deep experience aligning strategy with measurable business outcomes VSA Partners, a leading strategy and creative agency, today announced the appointment of Liz Murnin as Associate Partner, Strategic Growth, signifying its investment in strategic business development and long-term agency transformation. With more than two decades of […]
Global marketing effectiveness and foresight consultancy, Gain Theory, today released a new report ‘Measure, Thrive, Optimize: How to Demonstrate Advertising’s Value and Boost Growth’ revealing that advertising delivers 2.9x return on investment, with companies investing 3% of revenue on advertising generating 8.7% contribution to total sales. The comprehensive analysis of 75 company-market combinations demonstrates the significant impact […]
The Digital Voice™ named agency of record for PR, content and events for Samsung Ads across UK, EMEA and MENA Samsung Ads has appointed The Digital Voice™ to lead its PR, communications strategy, outreach and events in the UK, EMEA and MENA regions, working closely with Samsung Ads’ marketing and communications teams. After an extensive […]
Branding consultancy Tátil Design has officially landed in New York City, marking the next phase of its strategic global expansion following a successful London launch. This move involves three major developments: physical presence in the US market, the appointment of global brand veteran Flávia Buchmann as Senior Global Director, and the debut of Tátil Design’s […]
Vistar Media expands its investment in education, offering free, self-paced training to support marketers, media owners and self-service teams across EMEA Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, today announced the expansion of Vistar Academy to the EMEA region. This milestone brings free, high-quality training and certification programs to […]
Innovative ad format offers advertisers a new way to reach engaged audiences that delivers a 53% lift in unaided brand recall Samsung Ads has announced the launch of its GameBreaks ad format in the UK market, following a successful launch earlier this year in the US and Canada. Built natively for Samsung Smart TVs, GameBreaks […]