New creative company brings together strategy, brand, advertising, design and production for integrated, end-to-end creative work Multidisciplinary creative studio Hornet today announces the launch of full-stack sister creative company Perfect Stranger, offering brands a fully integrated approach to brand strategy, design and advertising production. Created in response to growing demand for more agile creative partners, Perfect Stranger combines agency-level […]
Leading brand design consultancy Lewis Moberly announces the appointment of Daniel Sherrard as Head of Strategy. Sherrard joins Lewis Moberly from Landor, bringing a fluency spanning both advertising and brand design, having worked on some of the world’s best-known and most loved consumer brands. Over the course of his career, Daniel has worked with leading global businesses including P&G, Unilever, Nestlé, […]
Ferrian brings platform-side TikTok Shop experience to the agency’s e-commerce account team Joybyte, a top 10 certified TikTok Shop agency, has named Jon Ferrian as its newest TikTok Shop Account Manager. Ferrian joins Joybyte from TikTok, where he served as a Category Manager for the platform’s Consumables–Food & Beverage business. That platform-side experience gives him […]
Yes& has acquired Modo Modo, a B2B-focused agency recognized for its work across healthcare, fintech, manufacturing, energy and technology sectors. The acquisition strengthens the capabilities of Yes& in B2B branding, strategic marketing, sales enablement and omnichannel media while deepening the agency’s presence in Atlanta, one of the country’s fastest-growing business and creative markets. This latest move by […]
Industry veteran joins agency’s growing Chicago team as the indie agency expands into CPG following appointment as Conagra’s Strategic Media Execution Partner Independent, female-owned, full-service advertising agency Cornett has announced the appointment of Garrett Kelly as Account Director. Based in Chicago, Kelly will lead day-to-day management of the Conagra Brands media account, partnering closely with Cornett’s media […]
Nectar360 has revealed strong early results from campaigns on Pollen, its unified retail media platform, with leading global brands including Unilever and Coca-Cola Europacific Partners already seeing clear impact. Less than a year since launch, Pollen is helping brands run more connected, effective campaigns – combining insight, media and measurement in one place. Early feedback […]
Multi-year agreement deepens WPP Enterprise Solutions’ role as a specialist commerce and customer experience partner helping enterprise brands operationalize production-grade generative and agentic AI on AWS. WPP Enterprise Solutions, the global business transformation operating unit of WPP, today announced it has signed a multi-year Strategic Collaboration Agreement (SCA) with Amazon Web Services, Inc. (AWS). The agreement accelerates how […]
inevidence appoints female CEO and MD powerhouse duo Melissa Talbot and Kate Hickson VCCP’s advocacy marketing specialist arm, inevidence, has today announced the promotion of Melissa Talbot to CEO and Kate Hickson to Managing Director as they spearhead a new supercharged offering. inevidence’s strategic business pivot will enable greater customer-powered growth for its clients and is backed […]
5 questions to guide your workout plan By Zihla Salinas, CEO, Yes& When independent agencies think about growth, the usual suspects show up first: new business, talent, maybe a sharper brand story—all important, of course—but there’s another growth muscle too many agencies don’t train until they need it: M&A. And by then, it’s usually too […]
The Customer Suitability platform becomes the fifth company in five weeks to appoint The Digital Voice™ as its agency of record The Digital Voice™, the specialist B2B PR and amplification agency for the adtech and technology marketing sector, has announced it has been selected by Customer Suitability platform, Parallel, as its agency of record in the […]
