ShowHeroes, a global leader in sustainable and innovative digital video and CTV solutions, announces a strategic partnership with Titan OS, the Barcelona-based technology, entertainment, and advertising company, to bring retail data-powered CTV campaigns to market across the United Kingdom, Germany, and Brazil. Under the agreement, ShowHeroes becomes Titan OS’s strategic partner for Retail Media activations in these […]
BY Velda Croot, VP Growth, Athlon The wellness landscape is shifting. Fast. What was once dominated by step counters and meditation apps is now an ecosystem of hyper-personalised, data-driven, AI-enhanced tools designed to support every aspect of human health – physical, mental, emotional and social. It’s a space where innovation moves quickly, but purpose drives progress. […]
With a new role, the indie shop is focusing on delivering strategic growth to clients Independent creative agency Colossus is strengthening its reputation of creative excellence and strategic collaboration with the appointment of Micah Donahue as its new general manager of Media. In this brand-new role, Donahue will be creating, building, and advancing Colossus’s media strategy, planning, […]
Global marketing effectiveness and foresight consultancy, Gain Theory, today released a new report ‘Creative Effectiveness Decoded: A Guide to Data-Informed Creative Impact’ revealing that by implementing a best-in-class creative effectiveness approach, brands can achieve up to 30% improvement in advertising’s impact on sales. For a company with $1 billion in sales and a $50 million […]
Addition of Powerhouse Creative Aligns with Agency’s Aggressive Growth Yes&, the independent, fully integrated marketing agency, has named Jason Gaboriau its new executive creative director. An award-winning industry veteran who has served in senior creative roles with some of the industry’s most admired creative shops, Gaboriau will expand the agency’s creative capabilities and industry footprint […]
Award-winning creative leader to join agency’s senior creative team VML UK today announced the appointment of Sanjiv Mistry as Executive Creative Director. Mistry will report to Chief Creative Officer Ryan McManus and work across the agency’s diverse client portfolio. Mistry brings nearly two decades of creative leadership experience to VML, having built a distinguished career […]
Creative agency Fortnight Collective has promoted Drake Paul to Creative Director. Paul joined the agency early last year as an ACD and quickly established himself as an invaluable and multi-dimensional talent who runs creative duties on key accounts, leads new business pitches and explores new partnership opportunities with clients. Paul has 10 years of experience as a […]
Global socially-led creative agency We Are Social has launched Culture in Play – a landmark report designed to help marketers prepare for the most expansive and culturally resonant FIFA World Cup to date. Culture in Play delivers a comprehensive roadmap for how brands can show up, connect, and win with fans across the U.S., Canada, and Mexico–and with […]
Download the Full Report for FREE. Untamed, the outdoor industry’s leading integrated marketing agency, has released its latest study: 2025 Hunting Industry Insights, a comprehensive look into the values, habits, and motivations of U.S. hunters. The findings? Hunters are no longer one-dimensional. They’re tech-aware but tradition-rooted. They want performance but not at the cost of […]
ROAST has announced the promotion of George Stolton to Head of Performance Media, a newly created role in the agency. Previously, Stolton held the position of Head of Biddable. In this new position, Stolton will oversee the full spectrum of performance media – spanning Display, Programmatic, Mobile, Paid Search, Shopping, YouTube, GDN, Amazon, and Paid […]
