With a proven track record of driving multimillion-dollar growth, Liz Murnin brings deep experience aligning strategy with measurable business outcomes VSA Partners, a leading strategy and creative agency, today announced the appointment of Liz Murnin as Associate Partner, Strategic Growth, signifying its investment in strategic business development and long-term agency transformation. With more than two decades of […]
Global marketing effectiveness and foresight consultancy, Gain Theory, today released a new report ‘Measure, Thrive, Optimize: How to Demonstrate Advertising’s Value and Boost Growth’ revealing that advertising delivers 2.9x return on investment, with companies investing 3% of revenue on advertising generating 8.7% contribution to total sales. The comprehensive analysis of 75 company-market combinations demonstrates the significant impact […]
The Digital Voice™ named agency of record for PR, content and events for Samsung Ads across UK, EMEA and MENA Samsung Ads has appointed The Digital Voice™ to lead its PR, communications strategy, outreach and events in the UK, EMEA and MENA regions, working closely with Samsung Ads’ marketing and communications teams. After an extensive […]
Branding consultancy Tátil Design has officially landed in New York City, marking the next phase of its strategic global expansion following a successful London launch. This move involves three major developments: physical presence in the US market, the appointment of global brand veteran Flávia Buchmann as Senior Global Director, and the debut of Tátil Design’s […]
Vistar Media expands its investment in education, offering free, self-paced training to support marketers, media owners and self-service teams across EMEA Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, today announced the expansion of Vistar Academy to the EMEA region. This milestone brings free, high-quality training and certification programs to […]
Innovative ad format offers advertisers a new way to reach engaged audiences that delivers a 53% lift in unaided brand recall Samsung Ads has announced the launch of its GameBreaks ad format in the UK market, following a successful launch earlier this year in the US and Canada. Built natively for Samsung Smart TVs, GameBreaks […]
ShowHeroes, a global leader in sustainable and innovative digital video and CTV solutions, announces the launch of Retail Ads for CTV, a first-of-its-kind format designed to extend retail and store activation campaigns across its expansive global publisher network. Bridging the gap between brand awareness and in-store engagement, this latest offering reflects ShowHeroes’ strategic approach to redefining […]
‘Connected Packaging: The Game-Changing Marketing Tool’ offers in-depth insights into the future of brand-consumer interactions Creative technology studio Appetite Creative today announced the launch of ‘Connected Packaging: The Game-Changing Marketing Tool’ now available in Spanish. Authored by Managing Director, Jenny Stanley, a pioneer in the connected packaging industry, her comprehensive guide offers fresh perspectives on this […]
Adtech Juice launches as an online adtech knowledge portal serving as a guide, handbook and glossary for the industry Global B2B adtech specialist PR agency The Digital Voice™ today launches Adtech Juice, a global online learning hub providing an essential service to the adtech industry. Designed to support brands, agencies and publishers as well as […]
Latest move strengthens agency’s national growth strategy Yes&, the premier, independent, fully integrated creative agency based in greater Washington, DC, with remote staff in 32 states and three countries, today announced its acquisition of Atlanta-based creative agency Hothouse. This move marks the latest milestone in Yes&’s strategic expansion and national growth strategy. The addition of Hothouse bolsters the […]
