The newly launched full-service media and marketing consultancy specialised in ESG transformation makes a number of senior hires as it doubles down on growth The Responsible Marketing Agency today announces a number of key appointments as it continues to help clients to realise sustainable growth through responsible and progressive practices. The new hires include Liam […]
Award-winning influencer performance marketing agency has appointed Wayne Edwards as Business Growth Director In a strategic move, REDPILL, the influencer performance marketing agency, has appointed Wayne Edwards as their new Business Growth Director. Wayne brings a wealth of experience from his previous roles at Ingenuity, Biglight, Your Favourite Story, Trustpilot, and Google. Upon joining REDPILL […]
She will be based in Miami, the Network’s HQ, and starts September 5th Today, independent creative agency network GUT announces it is appointing Sandra Alfaro as its first-ever U.S. CEO, who will be responsible for managing the day-to-day operations of GUT’s office in Miami, the Network’s headquarters, as well as its GUT Los Angeles office, […]
Stanley Black and Decker, a global leader in industrial solutions well-known for its tools that have become household names as well as job site essentials, has recently awarded marketing performance company, Jellyfish, with its digital media activity across thirteen countries in EMEA: Spain, Italy, UK, France, Germany, Czech Republic, Poland, Denmark, Sweden, Hungary, The Netherlands, […]
Seasoned Ad Tech Professional Brings Over Two Decades of Product Management Experience InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, today announced its appointment of Dan Rapaport as Vice President of Product for InMobi Commerce, a leading advertising technology platform for retailers and eCommerce companies. Retail media is […]
Kindred has promoted Charlotte Dolman to Chief Client Officer, a newly created position on its Executive team. Dolman has been at Kindred for three years and previously held senior positions at agencies including Golin and Mischief. In her new role, she’ll be responsible for boosting best-in-class campaign delivery and growing the agency’s consumer brand portfolio. […]
Senior Director Brand & Reputation Marketing at Google, has taken over as President of WACL, the body working to accelerate gender equality in the advertising and communications industry, for the second half of the organisation’s centenary year. A passionate and tireless activist for equality, Nishma has worked hand-in-hand as vice president with Rania Robinson, Chief […]
New partnership combining advanced semantic analysis with adaptive streaming technology sees 23% reduction in data transfer across digital advertising campaigns Adaptive streaming specialist, SeenThis, today announces a new partnership with real-time and cookieless Semantic Marketing Platform, Qwarry, marking a significant milestone to provide a more sustainable landscape within digital advertising. SeenThis’ proprietary streaming technology has […]
Brands Using Playground’s YouTube Measurement Solution Uncover Key Elements Driving Campaign Effectiveness Attention measurement and optimisation provider Playground xyz Attention Intelligence Solution (AIP) announced today its actionable attention solution on YouTube, as well as unveiling new insights on how advertisers can garner the most attention for their Youtube ad campaigns. “Optimization is the key to […]
Independent global media consultants ECI Media Management announces that it is incorporating British firm Eley Consulting into its European business. Established in 2015 by Mike Eley and Richard Edwards, Eley Consulting supports leading advertisers with market intelligence and expertise in strategic and digital planning, intermediary services, media accountability and financial transparency. The move marks the […]