Vault49 Strengthens Global Strategy Offering with the Appointment of Charlie Hughes, Strategy Director, London

Global brand experience and packaging design agency Vault49 is pleased to share the news of its latest hire, Charlie Hughes, who is joining as Strategy Director in its growing UK studio.

Reporting directly to Vault49’s Head of Strategy, Meg Asaro, and collaborating closely with Jonny Bateman, Creative Director in London, Charlie will lead work across clients including Guinness and PepsiCo.

“We’re entering a new phase of growth at Vault49, and this is significantly fuelled by clients bringing us into the earlier strategic phases of projects.” said Jonathan Kenyon, Co-Founder of Vault49. Jonathan continued, “To accommodate this we’ve been investing in our strategy function, building a robust department with expertise across research, insights, brand and creative strategy. Charlie’s experience in strategic design and sustainable innovation, particularly across global FMCG and drinks brands, is perfectly aligned with the needs of many of the brands we are working with. I have no doubt that Charlie will be an incredible asset to our clients, as well as contribute to the unique studio culture we have built in London.”

This news follows a series of recent new hires across Vault49’s two global studios. In London, this includes Richard de Cazelet as Designer and Marina Garcia Salcedo as Junior Designer. In New York, the team recently welcomed Chloe Sacrè as Junior Strategist, and Harry Shaw as Junior Designer.

Source: Vault49

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