Atmospheric score spotlights the preservation and restoration of the ocean floor DLMDD the creative sound branding agency, has unveiled a new supervision project for Sheba, creating an atmospheric and uplifting score to highlight the importance of regenerating the coral reef in Hawaii’s Kuleana Reef. The original soundtrack was produced in collaboration with composer Nick Crofts […]
DLMDD, the creative sound branding agency, has crafted a new sound identity for Müller Yogurt & Desserts, bringing a sense of positivity, delight, and satisfaction to the much-loved brand. With a brief to create a mnemonic that would reflect Müller’s status as part of the fabric of the nation for years to come, DLMDD worked with composer Tom Bromley to create […]
Wavemaker announced today that it has appointed Premjeet Sodhi as Global Head of Measurement and Analytics. Based in New York, Sodhi will join Wavemaker’s Consultancy team reporting to Anna Hickey, Global Consultancy Lead. Sodhi will transition from his current role as Chief Strategy Officer at Wavemaker India. As Global Head of Measurement and Analytics, Sodhi […]
Giant step in Gravity Global’s expansion adds expertise and technology to answer the challenges for global brands looking to drive sustainable growth. Gravity Global has acquired 9thWonder, a full-service marketing agency with innovative approaches to media, data analytics and creative execution. The acquisition grows Gravity Global by 40%, accelerating its U.S. expansion, and deepening its global, […]
International business development consultancy The Great Pitch Company has hired Sasha Orr as its Lead Consultant in the UK. Working with founder and CEO Marcus Brown, Sasha will head up key client accounts in the UK and will be responsible for the company’s continued expansion across the EMEA region. With over 25 years of integrated […]
Whalar, a leading global creator commerce company, is pleased to announce the appointment of Sam Hicks as Managing Director, UK. In the newly created role, Sam will spearhead the company’s strategic initiatives, driving innovation, fostering collaboration, and unlocking opportunities for creators and brands in the UK market. Sam joined Whalar over a year ago as […]
This week Havas acquired a majority stake (51%) in Uncommon Creative Studio, the most awarded and fastest growing independent creative company in the UK, reinforcing Havas’ longstanding commitment to investing in creativity to develop meaningful brands. The Uncommon founders will retain a material stake in the business (49%), maintaining their entrepreneurial zest, growing their brand […]
Technology allows advertisers to run full-funnel influencer campaigns effectively and efficiently, and helps creators seek out best-fit brands, saving time and managing collaborations in one place impact.com, the world’s leading partnership management platform, today announced the launch of impact.com / creator, an influencer marketing platform that allows advertisers to discover, create, manage, and scale full-funnel […]
Alexander Nagel assumes the newly created position of Managing Director at Serviceplan Make, taking responsibility for the creative product of Serviceplan Group’s global production unit. He joins the leadership team alongside Kieve Ducharme (responsible for Global Growth), Timo Wolf (Clients & Services), Nastuh Abootalebi (Innovation & Operations), and Maik Schmidt (Curation), and reports to CCO […]
MarTech and e-commerce connected agency SalesTube, a division of Group One, Serviceplan Group’s agency in Poland, have been selected by Avon International as consultants for a global project in the field of marketing data analytics. One of the key elements of Avon’s digital transformation is a change in approach to analyzing the effectiveness of marketing […]