BY Jamie Whitburn, Consultant – Stirred AI is transforming healthcare communications, streamlining processes and generating real-time insights that enhance efficiency and creativity. However, the rush to integrate AI into healthcare communications comes with risks, specifically regarding misinformation and bias. These risks need to be mitigated effectively, with AI being balanced alongside human creativity, making this point in time […]
Transforming the adoption process into an engaging, shareable moment to help more shelter dogs find their forever homes Cheil Worldwide and “King ddangkong,” a shelter dog character famous on YouTube in South Korea, launched My Dog Twin which uses AI to connect potential pet parents with shelter dogs who share similar physical characteristics and personalities. 80 thousand […]
Today, cooking oil brand Sunny, the number one blended oil brand in the United Arab Emirates (UAE) owned by IFFCO, in partnership with the global leader in connected packaging, Appetite Creative, has launched a new AI-driven interactive smart packaging experience to make life easier in the kitchen. In a new campaign, ‘Keep it Smart, Keep […]
MachWon, a groundbreaking AI-powered creative agency headquartered in the Empire State Building, has launched as a joint venture between StrawberryFrog and Humanize AI. The agency represents a new paradigm in marketing, seamlessly integrating human emotional intelligence with advanced artificial intelligence capabilities to deliver marketing solutions at the speed of change. The name “MachWon” itself embodies the agency’s […]
Tim Ringel, Global CEO of next-generation international advertising group, Meet The People has these 2025 predictions. Industry Generally, I predict the US Advertising Market to show solid growth (10%+) in 2025 based on the announced pro-business, pro-US-job/manufacturing and de-regularity agenda that the President Elect has been promoting during the elections. His agenda combined with interest rates cut by the Fed (cheaper […]
Identifies Which Messaging & Content to Optimize for Stronger AI-Driven Results Need for New Tool Confirmed by YouGov Research: 66% of Gen Z Turn to AI Tools Like ChatGPT for Brand, Product & Service Recommendations The Brandtech Group’s Jellyfish has unveiled its exclusive Share of Model™ Platform – a first-of-its-kind solution that enables companies to analyze […]
White paper considers the current challenges and opportunities for the sector, amid great leaps in AI and first-party data use Ad networks face a broad range of challenges in 2025 as they grapple with privacy concerns, regulatory issues and a $50bn ad fraud threat. But the opportunities presented by new technology, contextual targeting and growth […]
The partnership will help brands maximise their reach and achieve incremental growth Audience Store, a leading international customer insight and programmatic media activation partner, has entered into a strategic alliance with Fenestra, an innovative provider of AI-driven solutions for the advertising industry. The partnership is part of Audience Store‘s Innovation Lab initiative, aimed at enhancing […]
Officially launching today, we are HUMAIN offers intelligent production solutions that combine traditional craftsmanship with the power of Ai. Supported by their ethical Ai framework and the world’s largest roster of pioneering Ai artists, we are HUMAIN enables clients to unlock unprecedented creative possibilities built on a foundation of integrity. As leaders in ethical Ai, […]
Upskilling for the AI Era: Brandtech’s Gen AI Platform, Pencil, is using Gen AI for good with Anas Ghazi, Adjunct Assistant Professor of Digital Storytelling at Northwestern‘s Master of Science in Communication Program, inspiring the next generation of storytellers through a live brief supporting food re-distribution company, Sharing Excess‘ year-end campaign. The Brandtech Group is […]
