Samsung Galaxy AI takes a cultural ride on the Hangeul Truck to inspire America’s future leaders

Samsung Galaxy AI takes a cultural ride on the Hangeul Truck to inspire America’s future leaders

Bridging language, art, and technology, the latest art experience sponsored by Samsung builds on the Galaxy brand’s philosophy of ‘Openness’ Samsung Electronics joined hands with world-renowned installation artist Ik-Joong Kang and the Korean Cultural Center New York to launch a public art project in celebration of Hangeul Day, the day that commemorates the invention and […]

ROAST wins global Search brief for Hurtigruten

ROAST wins global Search brief for Hurtigruten

Independent agency ROAST has been appointed by Hurtigruten, leading Norwegian cruise company, to propel organic digital growth using future-facing SEO expertise and technology. The win follows a competitive pitch and will see ROAST deliver Technical SEO, Generative Engine Optimisation (GEO) and digital presence projects, to support Hurtigruten’s ambitious growth plans. Operating globally across multiple markets […]

StrawberryFrog Launches a Retro-Inspired Arcade Game Built Entirely With AI

StrawberryFrog Launches a Retro-Inspired Arcade Game Built Entirely With AI

StrawberryFrog, the independent, full service, creative advertising agency, has built a retro-styled video game, built entirely with AI tools. The video game, “Outleap,” was designed to emulate 80s arcade games like Mortal Kombat and Street Fighter and serve as a metaphor and a sales tool for the agility and creativity that make independent shops more aligned […]

RAINDROP LAUNCHES BRAND CAMPAIGN FOR AI COMMERCE PLATFORM FERMÀT

RAINDROP LAUNCHES BRAND CAMPAIGN FOR AI COMMERCE PLATFORM FERMÀT

Humorous Creative Pitch Aimed At Digital Commerce Execs Raindrop, the San Diego brand performance agency, is launching a high-velocity marketing campaign that promotes FERMÀT, the AI-native commerce platform, as the most powerful tool marketers can use  to innovate their online shopping experience, drive engagement and conversion and scale for the future. The company just announced a […]

McDONALD’S PRESENTS FRANKENSTEIN BURGER: THE APP TURNS INTO THE FRANKENSTEIN BURGER LAB, WHERE TASTE COMES TO LIFE

McDONALD’S PRESENTS FRANKENSTEIN BURGER: THE APP TURNS INTO THE FRANKENSTEIN BURGER LAB, WHERE TASTE COMES TO LIFE

There’s no better time than Halloween to unleash your creativity and explore the sides of ourselves that usually stay hidden. McDonald’s, together with creative agency Leo Italy, presents the Frankenstein Burger – a new platform that places the McDonald’s App at the heart of an experience celebrating flavor, creativity, and fun during the spookiest week […]

Particular Audience launches first-ever Automated Ad Set Builder for Retail Media

Particular Audience launches first-ever Automated Ad Set Builder for Retail Media

Breakthrough tech allows one-click campaign creation of AI/ML-powered Sponsored Product onsite ad formats across all billing types and ad placements – removing ad-buying friction for leading Retail Media Networks Particular Audience, the AI-powered retail media platform, today announced the release of its Automated Ad Set Builder, a market-first feature that eliminates every manual step in […]

Particular Audience breaks through Retail Media barriers with open source developer suite

Particular Audience breaks through Retail Media barriers with open source developer suite

Making tools freely accessible to brands and retailers for Retail Media reporting, Ad Serving integration and Agentic Commerce, built on Particular Audience’s market-leading Adaptive Transformer AI-powered search. Particular Audience, the AI-powered retail media platform transforming product discovery and advertising, today announced the launch of the Particular Audience Open Source Suite – three developer-first tools now […]

Digital 2026: Internet users pass 6 billion, social media users become a ‘supermajority’, and AI use tops 1 billion

Digital 2026: Internet users pass 6 billion, social media users become a ‘supermajority’, and AI use tops 1 billion

Report shows that social media ads are the number one source of brand discovery for younger internet users We Are Social, the socially-led creative agency, and Meltwater, a global leader in media, social and consumer intelligence, have released Digital 2026, their latest annual report on social media and digital trends worldwide. Digital 2026 reveals major milestones in internet […]

PR industry divided on AI: 42% don’t expect AI to change their role while 28% warn of its disruptive potential 

PR industry divided on AI: 42% don’t expect AI to change their role while 28% warn of its disruptive potential 

New research highlights tension between those who see AI’s practical benefits and those who fear the industry is underestimating its impact. The PR, Comms & Marketing 2026 Outlook report from Onclusive reveals a sharp divide in how PR professionals view the rise of artificial intelligence (AI). While 41% of PR practitioners say they do not expect […]

Sonder Launches in U.S. After Unlocking More Than $12 Billion In Untapped Owned Media Value for Global Brands

Sonder Launches in U.S. After Unlocking More Than $12 Billion In Untapped Owned Media Value for Global Brands

AI-powered platform is first independently owned media management system in America, helping Fortune 500 companies monetize overlooked assets worth an average $48M annually. Sonder, the global authority in owned media valuation, today announces its U.S. launch with an AI-powered platform that has already unlocked more than $12 billion in previously untapped media value for brands, including […]

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