Air France And KLM Appoints M&C Saatchi Talk To Lead Consumer & Corporate PR
Air France And KLM Appoints M&C Saatchi Talk To Lead Consumer & Corporate PR
Airline Joon folds due to ‘Millennial’ brand positioning, says VHR
Air France’s low-cost alternative Joon has collapsed due to lack of interest from its target market: millennials. Active for just over a year, Joon has been integrated into its parent company amid concerns it wasn’t viable for the long-term. Joon’s collapse comes in the wake of UK airline Flybe being absorbed by Connect Airways Group […]
BETC’s General POP and Air France Music launches “Never Miss Out”
Air France Music is launching concert search engine “Never Miss Out“, which was developed in association with General Pop, BETC’s entertainment production entity. Is the concert by your favourite performer sold out? “Never Miss Out” allows you to find new concert dates and book tickets to go, from a selection of nearly 300 artists listed. […]
Air France introduces “La gomme à Mâcher” with BETC
As all travellers know, take-off and landing can sometimes cause pain in the ears. The cabin pressure varies and can block passengers’ ears. The chewing action is enough to balance this internal ear pressure and make the travel experience more enjoyable. The caring attitude is at the heart of Air France’s concerns. To take care […]
Air France promises flying experience of your dreams in new campaign
Refreshed, radiant, relaxed, satisfied, delighted: perhaps not the feelings many people would often associate with air travel. Air France claims otherwise – the airline has launched a series of films to flag up points of difference such as its comfortable, full lie-flat seat-beds; seamless priority boarding processes; and menus of haute cuisine designed by leading […]
Maxus creates partnership between Air France and the Mayor of London for ‘Visit Friends and Relatives’ campaign
Air France has forged a partnership with the Mayor of London to sponsor the first ever ‘Africa on the Square’, a free event taking place amidst the historic surroundings of Trafalgar Square on Saturday 11 October. Air France is looking to build brand affinity amongst the UK’s African communities, in particular the Nigerian community in […]