Carlsberg Marston’s Brewing Company is embracing the growing popularity of low and alcohol-free beer, launching Carlsberg 0.0 across the UK. Carlsberg 0.0, available in 4x330ml format, will be listed in over 300 Tesco stores starting this week, with wider rollout planned later in the year, including Ocado in the Spring. Carlsberg 0.0 has been specifically […]
Carlsberg is starting 2021 with a toast to alcohol-free beer as it unveils its latest ad featuring Danish actor Mads Mikkelsen. Carlsberg 0.0’s first global ad comes at the start of a year which is predicted to see more people drink alcohol-free beer than ever before. Alcohol-free beer has seen huge growth in recent years and became […]
Design consultancy Path has partnered with The Original Free Drinks Company in the creation of Highball, a range of alcohol-free, ready-to-drink cocktails. Debuting in the UK this month, Highball offers an alternative adult drink experience with a bold expression that rings true to classic cocktail culture. No and low alcohol is the fastest growing drinks […]
Creative agency Twelve announced the launch of a series of ads promoting HEINEKEN UK’s alcohol-free beer and cider range: Heineken 0.0, Birra Moretti Zero, and Old Mout Alcohol-free. As the no-and-low continues to develop, the campaign — titled ‘Say Yes’ — calls on shoppers to reappraise the category and its relevance by highlighting relevant consumption […]
B&B studio has created the name, positioning, identity and packaging for alcohol-free beer brand Infinite Session. With plans to create a full range of non-alcoholic beers, Infinite Session has launched with its first product – a 0.5% pale ale, which has recently launched in cans into Tesco and Marks & Spencer. Despite its rapid growth as […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2015/12/Dryathlon-2016-commercial.mp4[/KGVID] It’s that time of year again when Cancer Research UK challenges social drinkers to take a month-long break from alcohol with the return of its fundraising campaign, Dryathlon. Dryathlon 2016 sees a fab new advertising campaign created by Karmarama, which will appear across TV, radio, digital and social media. A specially written […]