Carlsberg pursues better through alcohol-free beer in new ad with actor Mads Mikkelsen

Carlsberg pursues better through alcohol-free beer in new ad with actor Mads Mikkelsen

Carlsberg is starting 2021 with a toast to alcohol-free beer as it unveils its latest ad featuring Danish actor Mads Mikkelsen. Carlsberg 0.0’s first global ad comes at the start of a year which is predicted to see more people drink alcohol-free beer than ever before.  Alcohol-free beer has seen huge growth in recent years and became […]

Highball Alcohol-Free Cocktails served with branding by Path

Highball Alcohol-Free Cocktails served with branding by Path

Design consultancy Path has partnered with The Original Free Drinks Company in the creation of Highball, a range of alcohol-free, ready-to-drink cocktails. Debuting in the UK this month, Highball offers an alternative adult drink experience with a bold expression that rings true to classic cocktail culture. No and low alcohol is the fastest growing drinks […]

HEINEKEN ‘Say Yes’ to Alcohol-Free Beer and Cider in New Campaign by Twelve

HEINEKEN ‘Say Yes’ to Alcohol-Free Beer and Cider in New Campaign by Twelve

Creative agency Twelve announced the launch of a series of ads promoting HEINEKEN UK’s alcohol-free beer and cider range: Heineken 0.0, Birra Moretti Zero, and Old Mout Alcohol-free. As the no-and-low continues to develop, the campaign — titled ‘Say Yes’ — calls on shoppers to reappraise the category and its relevance by highlighting relevant consumption […]

B&B Studio Brings Credibility to Alcohol-Free with New Brand Creation Infinite Session

B&B Studio Brings Credibility to Alcohol-Free with New Brand Creation Infinite Session

B&B studio has created the name, positioning, identity and packaging for alcohol-free beer brand Infinite Session. With plans to create a full range of non-alcoholic beers, Infinite Session has launched with its first product – a 0.5% pale ale, which has recently launched in cans into Tesco and Marks & Spencer. Despite its rapid growth as […]

Karmarama develops new campaign for Cancer Research UK’s Dryathlon 2016

Karmarama develops new campaign for Cancer Research UK’s Dryathlon 2016

[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2015/12/Dryathlon-2016-commercial.mp4[/KGVID] It’s that time of year again when Cancer Research UK challenges social drinkers to take a month-long break from alcohol with the return of its fundraising campaign, Dryathlon. Dryathlon 2016 sees a fab new advertising campaign created by Karmarama, which will appear across TV, radio, digital and social media. A specially written […]