With less than two weeks to go to the start of The Championships, the All England Lawn Tennis Club (AELTC) is putting fans at the heart of this year’s Wimbledon tournament with the launch of ‘It’s a Wimbledon Thing’, the new campaign for The Championships 2021, created by McCann London. The aim of the campaign, […]
The All England Lawn Tennis Club (AELTC) will welcome almost half a million visitors to 2018’s Championships by transporting them on a visual journey through the iconic tournament’s rich history as they make their way to the Grounds. This year’s “Arrivals” campaign, tells a series of inspiring and entertaining stories from its opening in 1877 […]
Considering sell-out crowds every year and 2016’s annual profit of £42m, the most famous tennis tournament in the world hardly needs an introduction. But inline with Wimbledon’s 140th anniversary, the All England Lawn Tennis Club (AELTC) have unveiled a new digital strategy to expand their global fan base. Enhancements to their digital platforms and the […]
The All England Lawn Tennis Club (AELTC) has announced the appointment of an integrated team of Interpublic agencies, led by McCann London, to help build and grow the brand of The Championships, Wimbledon, in key markets. The IPG team consists of McCann London, Octagon and UM, drawing on all marketing disciplines. WME/IMG will continue to […]
The All England Lawn Tennis Club (AELTC) launched a new campaign, created by Space, to welcome visitors to SW19 and this year’s Wimbledon Championships. Space has developed ‘Wimbledon Awaits’ to build excitement and anticipation by showing how the Championships have created headlines through history and continue to do so. The work uses inspirational imagery from […]
Space and the All England Lawn Tennis Club (AELTC) have launched a new campaign, ‘Wimbledon Awaits’ for The Championships 2014, building on the success of last year’s activity, designed to drive intimacy between The Championships and visitors to both the AELTC and its surrounding area. The campaign objective is to extend the brand’s footprint beyond […]