Wimbledon and Space’s ‘Arrivals’ Campaign Take Visitors Through Generations of Sporting History

Wimbledon and Space’s ‘Arrivals’ Campaign Take Visitors Through Generations of Sporting History

The All England Lawn Tennis Club (AELTC) will welcome almost half a million visitors to 2018’s Championships by transporting them on a visual journey through the iconic tournament’s rich history as they make their way to the Grounds. This year’s “Arrivals” campaign, tells a series of inspiring and entertaining stories from its opening in 1877 […]

Three things brands can learn from Wimbledon’s ‘In Pursuit of Greatness’ campaign

Three things brands can learn from Wimbledon’s ‘In Pursuit of Greatness’ campaign

Considering sell-out crowds every year and 2016’s annual profit of £42m, the most famous tennis tournament in the world hardly needs an introduction. But inline with Wimbledon’s 140th anniversary, the All England Lawn Tennis Club (AELTC) have unveiled a new digital strategy to expand their global fan base. Enhancements to their digital platforms and the […]

The All England Lawn Tennis Club Appoints McCann London

The All England Lawn Tennis Club Appoints McCann London

The All England Lawn Tennis Club (AELTC) has announced the appointment of an integrated team of Interpublic agencies, led by McCann London, to help build and grow the brand of The Championships, Wimbledon, in key markets. The IPG team consists of McCann London, Octagon and UM, drawing on all marketing disciplines. WME/IMG will continue to […]

Space creates headlines with ‘Wimbledon Awaits’ campaign for 2015

Space creates headlines with ‘Wimbledon Awaits’ campaign for 2015

The All England Lawn Tennis Club (AELTC) launched a new campaign, created by Space, to welcome visitors to SW19 and this year’s Wimbledon Championships. Space has developed ‘Wimbledon Awaits’ to build excitement and anticipation by showing how the Championships have created headlines through history and continue to do so. The work uses inspirational imagery from […]

Space Campaign for Wimbledon 2014 Brings Visitors Closer to the Experience

Space Campaign for Wimbledon 2014 Brings Visitors Closer to the Experience

Space and the All England Lawn Tennis Club (AELTC) have launched a new campaign, ‘Wimbledon Awaits’ for The Championships 2014, building on the success of last year’s activity, designed to drive intimacy between The Championships and visitors to both the AELTC and its surrounding area. The campaign objective is to extend the brand’s footprint beyond […]