American Express is debuting a new marketing campaign, “I Got This,” to promote the refresh of its iconic Green Card in the US. The refresh is timed with the 50th anniversary of the Green Card, one of American Express’ most iconic cards. The brand first introduced it as “a new kind of money for world […]
UM has appointed Simon Taylor as Managing Partner for American Express (Amex). Taylor joins the agency from Havas Media UK, where he also held the position of Managing Partner. Reporting directly to UM’s UK CEO Rachel Forde, Taylor will be responsible for driving all of Amex’s media delivery in the UK, as well as overseeing […]
American Express is announcing the launch of its largest custom content campaign, designed to drive awareness for Pay It Plan It, a first-of-its-kind feature that gives US Credit Card Members more options for how they pay for the things they buy. The campaign leverages a first-ever approach for American Express, prioritizing custom, explainer-style content delivered […]