Whiskas has launched a new integrated campaign to showcase the great taste and variety of its new range, featuring Tasty Mix, Duo and Pure Delight. “‘Whiskas – Even the Fussy Cats”, developed with AMV BBDO and running across TV, radio, and online, brings to life the wonderfully fussy nature of cats by using a mix […]
Ford Pro is launching a Pan-European campaign for the all-new 2023 Ranger pickup truck, created in partnership with AMV BBDO. The all-new model replaces a vehicle that has been Europe’s best-selling pickup now for eight consecutive years. Entitled “Go Break It In”, the creative work subverts automotive category conventions by eschewing beauty shots of gleaming vehicles. The idea is that, rather like a new pair […]
The 25th edition of The FAB Awards are now open for entries. In previous years, FAB received 3,600 entries from over 50 countries globally. The Awards are the only International Awards programme in the world which focus solely on work done for Food and Beverage brands, and includes categories for Integrated Campaigns, Advertising, Packaging Design, Direct, Sales […]
In the latest instalment of the Smart Energy GB campaign, we enter Albert Einstein’s living room and meet his neighbours, Ed and Kim, and dog, Chico, while he shares an impassioned speech on how smart meters can help Britain become less reliant on imported gas. In the context of the current energy crisis, Smart Energy GB research has found that the role that smart meters […]
AMV BBDO has created a new campaign for Gymbox, the unconventional London based fitness chain following a brief to disrupt the category and reinforce its brand position as the “antidote to boring gyms”. The campaign follows a survey with over 2,500 Londoners and revealed that almost half of respondents (48%) cites outdated motivational fitness quotes as […]
Shelter and AMV BBDO are launching a hard-hitting new campaign to highlight the terrible injustice of people left without a safe and warm place to call home this Christmas, as freezing temperatures grip the country. The arresting, heart-wrenching campaign, called “This is no place to call home” and created by AMV BBDO, juxtaposes the traditional cosiness of […]
Bupa, the international healthcare company which serves over 38 million customers worldwide has unveiled its global sustainability positioning in a new campaign. The communications strategy has been led by AMV BBDO who were appointed to work with the healthcare brand in May, following a competitive pitch alongside two other agencies. Bupa’s new sustainability strategy, focussed on […]
Guinness celebrates the power of football fandom in breakthrough new campaign
The latest GUINNESS campaign in Africa celebrates how football fans find ingenious ways to make the experience of watching the game accessible for everyone. Launching this week, “Brothers” celebrates the relationship between Miracle, and his brother, Abidemi who are united behind their shared passion for football. The new GUINNESS advert is set in a Nigerian […]
In new iteration, the colleagues travel to different locations across the globe to help answer customers’ questions
Today, Currys, the UK’s leading tech retailer, launches a new chapter of the “No questions unanswered” brand platform introduced in August. In this second iteration, Currys colleagues answer customers’ questions when choosing their new TV to watch the upcoming football on. Featuring Samsung, LG and Sony TVs, the ads show colleagues travelling the globe again […]
The campaign was developed by AMV BBDO and rolls out across ten markets including the US, UK, Spain, Italy, Germany, Australia, New Zealand, Brazil, Greece and the Netherlands
BOMBAY SAPPHIRE® has partnered with world-renowned film director and creative visionary Baz Luhrmann to launch its new campaign ‘Saw This, Made This’. With creativity being cited as the second-most in-demand skill in the world, and with people involved in creative pursuits proven to be more positive, Luhrmann has issued a creative call-to-arms, inviting people to discover the creative inspiration that exists all […]