On Saturday 17th August, mobile network operator Orange, Google, and experiential innovation agency Wildbytes treated football fans to an epic spectacle. Marking the first augmented reality synchronised show in Spain, fans at the Celta de Vigo vs. Real Madrid game saw a gigantic superhero football player appearing on the pitch in augmented reality. Unveiled on the […]
According to a survey carried out by the City of Helsinki in 2018, two thirds of residents identified the climate crisis as their major concern when thinking about the future of the city. In response, Helsinki has launched Think Sustainably, the world’s first online service that enables making sustainable choices as easy as using an app. […]
easyJet, Europe’s leading airline, will launch its successful Look&Book image search app feature across Android devices. The launch follows the app feature release on iOS in October 2018 which has seen over 28,000 photos matched to destinations to date. With so many travellers now getting their travel inspiration from their Instagram feeds, easyJet wanted to make […]
Today, you can date almost anyone, anywhere, anytime. But sometimes with dating goes disappointments and considerable fatigue. A recent TNS KANTAR study for Match shows that today 45% of single women complain about the lack of commitment of other singles. In this fast-dating-apps environment, a lot of singles are constantly tempted to date someone new, thinking the […]
Independent agency RPM is bringing Tinder’s new Festival Mode to life for this summer’s music fans with a dedicated experiential activation at British Summer Time (5th – 14th July). The dedicated Tinder Find Your Crowd area will involve a branded Airstream trailer, a Tinder flame arch and ‘beautiful butterfly’ photo competition as well as a shaded seating area, bubble […]
Flying Blue, the Air France-KLM loyalty programme, one of the largest in Europe, has launched a service to tackle jetlag: one of the biggest challenges for travellers. It has partnered with Isobar to create the “Jetlag Social Club” – the first guide of its kind designed by an airline loyalty programme. Developed as an app, this service […]
Hidden costs have become part of everyday life for Londoners using ride-hailing apps in the city. Whether its costs for congestion charges or concealed taxes, residents in the city have now become accustomed to these fees. But would they be so accepting of these in other parts of their everyday lives? Kapten, London’s only ride-hailing […]
One of the world’s most effective brand design consultancy Elmwood, has helped to create Joii, a ground-breaking mobile app which leverages AI and is designed to make looking after a pet more accessible, more affordable and more convenient. The objective was to improve pet care outcomes by meeting the wants and needs of pets, pet owners and […]
Independent creative agency Mr. President is working with Kapten as the TFL-certified ride-hailing app’s lead creative agency for its launch in London. Mr. President created the brand-defining idea for the challenger company – “Get me out of here Kapten” – that positions Kapten as a new hero for London that’s here to save your day, whatever situation […]
Have you noticed that Stories in selfie mode are shown flipped and writing appears backwards? Well, Cristal and VMLY&R Peru have noticed that too, so they have developed CRISTALGRAM, a campaign designed to launch a special beer edition with a flipped label. So when you share your moments in today’s most popular platform, your stories […]