Arla selects Accenture Song to launch two new pan-European sub-brands
Arla selects Accenture Song to launch two new pan-European sub-brands
Arla Finland announces AI app for animal welfare – “We wanted to create the world’s most transparent milk origin journey”
From today, consumers have the opportunity to view varied and up-to-date information on the welfare of cows. Arla Iris is the name of an app developed by Arla Finland that uses artificial intelligence technology. The app will be piloted on Tikka, an organic farm in Kurikka. Arla Single Estate Organic Milk will be the pilot product.
This is reportedly the first time in the world that artificial intelligence is used to give consumers up-to-date information on animal welfare. Arla Finland’s CEO Kai Gyllström explains that the purpose of the new innovative app is to meet consumer expectations. – It is important for people to be sure that the living conditions of dairy farm cows are […]
Space Teams with Arla to Boost Awareness of its Yellow Top Milk
Creative agency Space has launched a new experiential campaign for Arla, the UK’s largest farmer-owned dairy company, to promote the dairy brand’s Arla BOB milk – the country’s first yellow top bottle, introduced in 2016. Arla BOB is the first-ever milk with the low fat of skimmed but the same taste and quality as semi-skimmed. […]
Space & Arla team to launch the UK’s first ever yellow-top milk
Creative agency Space has been appointed by Arla, the UK’s largest farmer-owned dairy company, to support the launch and ongoing development of a game-changing concept in the milk aisle: Arla Best of Both (BOB), the country’s first yellow-top milk. Space’s remit covers live brand activation as well as digital and social. Best of Both is […]