The Royal British Legion launches new campaign to highlight range of support services for ex-service personnel

The Royal British Legion launches new campaign to highlight range of support services for ex-service personnel

The Royal British Legion – in partnership with global comms agency Leagas Delaney and VCCP Media – launches its new multichannel campaign ‘They Still Go’. The campaign showcases the pivotal role The Royal British Legion plays in the lives of current and former service personnel. It marks a shift in focus for The Royal British […]

SSAFA, the Armed Forces charity, overhauls website to engage existing and new audiences

SSAFA, the Armed Forces charity, overhauls website to engage existing and new audiences

SSAFA, the Armed Forces charity which has been supporting serving personnel, veterans and their families since 1885, has just unveiled its new, user-led website. The site, at www.ssafa.org.uk, has been built by strategic creative agency WPNC, as the charity seeks to boost its online presence through an ambitious digital transformation programme. SSAFA is the oldest […]

ROTHCO help charity O.N.E. reimagine the Irish flag as shocking symbol of veteran homelessness

ROTHCO help charity O.N.E. reimagine the Irish flag as shocking symbol of veteran homelessness

Across the world, no single symbol represents a country more than its flag. And, in many countries, no group of people represents that flag with more pride or passion than its military. Ireland is no different. But despite decades of distinguished service as UN Peacekeepers around the world and at home during The Troubles, public […]

British Army takes bold approach to attract Generation Z

British Army takes bold approach to attract Generation Z

[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/01/ARMY_garage_40_wip_20160128.mov[/KGVID] In a bold move to recruit more soldiers, challenge stereotypes, and broaden its appeal to young people, the British Army has launched a new campaign to attract Generation Z by showing them how they can grow and become better versions of themselves with an Army career. The sociological make-up of Generation Z, […]