Three-fifths of Brits ignore their phones’ voice assistants – but in-car offers a growth opportunity for voice

Three-fifths of Brits ignore their phones’ voice assistants – but in-car offers a growth opportunity for voice

New research reveals that more than three-fifths of Brits (62%) don’t use their smartphone’s pre-loaded voice assistant capabilities. But for those that do, it suggests the greatest opportunity lies in their cars. AI and data-driven agency Artefact UK surveyed 2,000 British adults to understand how people are interacting with voice assistants both in and out […]

Artefact expands UK leadership team with additional senior hire

Artefact expands UK leadership team with additional senior hire

Artefact, one of Europe’s largest independent data-driven marketing group, listed on the French Euronext Stock Exchange, has appointed Sarah De Martin as UK managing director. Sarah was previously managing partner at OMD EMEA, and before that was at IPG Mediabrands’ Initiative and Starcom Mediavest Group. She brings more than 15 years of global and local UK […]

KENZO introduces Shopping League, the first e-shop in which you have to fight before you shop!

KENZO introduces Shopping League, the first e-shop in which you have to fight before you shop!

On Thursday 25th of October at 10am Paris-time, Kenzo launches the new Sonic sneakers with a brand new e-shop solely dedicated to limited edition products: shopping-league.com Designed for the most hardcore fans of the brand, Shopping League is a gamified take on e-shopping with innovative rules: only a limited number of players can take part […]