ASICS ENLISTS INACTIVE MIND GAMERS IN NEW GLOBAL CAMPAIGN

<strong>ASICS ENLISTS INACTIVE MIND GAMERS IN NEW GLOBAL CAMPAIGN</strong>

Could exercise be a simple solution to sharpen the mind and improve mental performance?​ That’s the question being asked by ASICS in a new global campaign, ‘Mind Games – The Experiment’.  The campaign seeks to demonstrate ASICS’ ‘Sound Mind, Sound Body’ purpose in action and motivate more people to move by showing the power of exercise to […]

New Study Explores The World’s New-Found Love Of Running

· Since the start of lockdown, more than a third (36%) of regular exercisers are more active now than before · 79% of runners say running is currently helping them feel saner and more in control and 65% of runners say its mental benefits outweigh any other form of physical exercise; and · 73% of runners want to keep running as much as they are now after this pandemic ends · To support this new-found love of running, ASICS announces the start of a series of initiatives aimed at helping the world run – both during the COVID-19 pandemic and beyond

New Study Explores The World’s  New-Found Love Of Running

Amidst the isolation of lockdown, the world has fallen in love with running – that is, according to the findings of a new, ongoing research study by ASICS. More importantly, the research shows nearly three-quarters of runners around the world plan to stick with their new exercise routine. The study, which ASICS is conducting to better […]

ASICS shine bright with new energy saving running shoes

ASICS shine bright with new energy saving running shoes

ASICS’ new GlideRide™ running shoes are powered by GUIDESOLE™ technology, the latest running tech all the way from Kobe, Japan. The ASICS GlideRide™ increases running efficiency by reducing the energy lost at the ankle joint, allowing for boundaries to be pushed and more miles to be covered. London-based creative company, Neil A Dawson & Company, […]