New campaign demonstrates how moving with ASICS transforms body and mind ASICS today unveiled its new global brand campaign, “Move Your Body, Move Your Mind,” featuring a reimagined version of The Beach Boys’ timeless hit “Good Vibrations.” The campaign reinforces ASICS’ 75-year commitment to the transformative power of movement for physical and mental wellbeing. The […]
ASICS becomes the first sports brand to sign a dog to its ambassador roster, recognising dogs as the original exercise influencers who motivate millions to move for body and mind. ASICS has today announced a new and unexpected ambassador signing. It’s not an athlete, a celebrity, or even a human. It’s a dog called Felix. […]
Could exercise be a simple solution to sharpen the mind and improve mental performance? That’s the question being asked by ASICS in a new global campaign, ‘Mind Games – The Experiment’. The campaign seeks to demonstrate ASICS’ ‘Sound Mind, Sound Body’ purpose in action and motivate more people to move by showing the power of exercise to […]
Neil A Dawson & Company Creates More Iconic Work To Launch The ASICS Movement For Mind Programme.
Neil A Dawson & Company Brings ASICS ‘Sound Mind, Sound Body’ To life With Innovative Packaging Design.
· Since the start of lockdown, more than a third (36%) of regular exercisers are more active now than before · 79% of runners say running is currently helping them feel saner and more in control and 65% of runners say its mental benefits outweigh any other form of physical exercise; and · 73% of runners want to keep running as much as they are now after this pandemic ends · To support this new-found love of running, ASICS announces the start of a series of initiatives aimed at helping the world run – both during the COVID-19 pandemic and beyond
Amidst the isolation of lockdown, the world has fallen in love with running – that is, according to the findings of a new, ongoing research study by ASICS. More importantly, the research shows nearly three-quarters of runners around the world plan to stick with their new exercise routine. The study, which ASICS is conducting to better […]
ASICS’ new GlideRide™ running shoes are powered by GUIDESOLE™ technology, the latest running tech all the way from Kobe, Japan. The ASICS GlideRide™ increases running efficiency by reducing the energy lost at the ankle joint, allowing for boundaries to be pushed and more miles to be covered. London-based creative company, Neil A Dawson & Company, […]