‘Run for Each Other’ reveals the gritty determination and formidable team spirit of the track runners competing in the 2022 championships
“No matter how good a runner you are, you will always be better with a team” As the eighteenth edition of the World Athletics Championships in Eugene, Oregon, takes place this week, a new campaign by Swiss sportswear company, On, celebrates the transformative power of team spirit, shared values and fellowship – even for athletes […]
In order to celebrate the 10th anniversary of Usain Bolt’s 9.58-second world record on the 100m dash, BETC/Havas partnered with PUMA to create a biographical book in tribute to the athlete. The book titled “The 9’58 Biography” recounts the most memorable events in Bolt’s life that led him to break the world record in 2009. In its 224 pages, the book presents interesting facts […]
As Mo Farah stepped onto the London Stadium track to compete in his final campaign for double gold, Nike’s new film ‘Smile’ celebrated the tremendous sacrifice and resilient mindset behind his record-breaking track career… and unbeatable smile. “Most people perceive Mo as the guy who smiles and throws his Mobot around. However, this film chronicles […]
As Usain Bolt prepared to run his last ever 100m race, CURB, CSM Live’s creative technology and innovation specialists, delivered state-of-the-art projections for Virgin Media. To pay homage to the fastest man on the planet, Virgin Media, via CURB, beamed Bolt onto the streets of London for a virtual victory lap to celebrate his incredible […]
