Arcadia and Gospooky partner to support Snap’s AR campaigns
Social technology agency Gospooky is the first Dutch agency to partner with Arcadia, the augmented reality (AR) creative studio of Snap Inc. Gospooky will support the custom AR activations that Arcadia is helping create as part of Snap Inc’s efforts to enhance concerts and festivals with augmented reality. Gospooky will be responsible for concept, design […]
Viewtoo, an immersive agency based in Italy, created a free augmented reality (AR) tool to guide people on how to use face masks effectively. The company recognises that many people are unsure of how to use the masks correctly in order to keep themselves and others safe, potentially leading to new cases as people head […]
Last year, Cheil Worldwide launched a digital restoration project to bring back Donuimun Gate, Korea’s lost national heritage. The Donuimun Gate is one of the Four Great Gates built 600 years ago in Seoul, the capital city of South Korea, but was torn down in 1915 during the Japanese colonial period. The place is now […]
Mars Wrigley brand Maltesers is supporting the return of its Maltesers Bunny variant with a new campaign featuring an augmented reality partnership with Snapchat. The Maltesers Bunny 2020 Campaign, created by AMV BBDO, breaks ahead of the Easter period on 27th January and will run across Instagram, Facebook, Snapchat and on posters. AMV BBDO’s creative […]
Sarah Jessica Parker injects some of her trademark New York sass into 72andSunny Amsterdam’s global campaign for Italian underwear brand and bra specialist Intimissimi, which introduces an entertaining solution to the daily challenge of getting your bra to fit comfortably. In the film, Sarah Jessica Parker becomes a dance conductor who turns the ritual of […]
Cheil Worldwide has used augmented reality and virtual reality to bring the Great Gate of the Joseon Dynasty (1392-1897) back to life, more than 104 years after it was destroyed. The Donuimun Gate, one of the Four Great Gates in the City Wall of Seoul, was destroyed in 1915 during the Japanese colonial period. In […]
On Saturday 17th August, mobile network operator Orange, Google, and experiential innovation agency Wildbytes treated football fans to an epic spectacle. Marking the first augmented reality synchronised show in Spain, fans at the Celta de Vigo vs. Real Madrid game saw a gigantic superhero football player appearing on the pitch in augmented reality. Unveiled on the […]
Toyota just launched a new fully integrated campaign for the all-new 2020 GR Supra, in collaboration with Road & Track, bridging print and digital to create the first marker-less Web AR advertising campaign activated by print media. Tapping into the nostalgia of fold-out car posters, the national campaign in the US, features a custom 29.5” x 21.25” poster, which […]
Pizza Hut Delivery, in collaboration with creative agency Iris, have launched the ‘Deal Jacker’, a dedicated AR app that can spot any Domino’s offer and transform them into even greater Pizza Hut Delivery deals. The pizza delivery chain is going head-to-head with their biggest rival, to take a bigger slice of the action – showing […]
