BBN continues its global expansion by announcing the appointment of a new partner agency in Madrid, Spain. The Marketing Hub (TMH) is based in Madrid, Spain and is headed by business partners Pedro Guillén and Manuel Tello. TMH is a native digital B2B marketing agency, specialising in the management of sales and marketing programmes for […]
Poor product visualisation is preventing almost a quarter of B2B customers from making purchases online, according to a new report by leading full-service eCommerce agency PushON. PushON surveyed 500 key business decision makers from up and down the country and found that, although the majority of B2B customers (78%) actually prefer to shop online, 22% […]
Cyance, a multi-award winning B2B customer behaviour technology company, has announced a partnership with Punch!, an account-based marketing agency. The relationship sees Punch! deploying the Cyance Nexus predictive marketing platform to support highly targeted and personalised marketing campaigns for their clients. The Nexus Behaviour Based Marketing Platform uses predictive analytics and machine learning technology to […]
BBN International, the world’s leading independent organisation of international B2B communication agencies, is excited to announce Ark Communications, BBN’s exclusive Belgian partner, will rebrand as Ark BBN. Ark BBN is a 15-person strategic B2B marketing agency with 20 years of experience, including the last five years as the exclusive Belgian BBN partner and shareholder. By […]
Cyance, a multi-award winning B2B customer behaviour technology company, has announced a partnership with leading B2B technology marketing agency Chief Nation. The relationship sees Chief Nation deploying the Cyance Nexus predictive marketing platform to deliver pioneering demand generation and account-based marketing (ABM) results to clients across the globe. The Nexus platform tracks the online research […]
Ogilvy UK has been appointed by Rolls-Royce plc, one of the world’s leading industrial technology companies, to handle its advertising, social media and content needs going forward. Rolls-Royce plc has chosen Ogilvy’s specialist B2B practice, as part of its commitment to driving innovation and a digital-first strategy across the business. The scope covers Rolls-Royce plc’s creative content requirements across all […]
Cyance, a multi-award winning B2B customer behaviour technology company, has unveiled a major new update, Nexus Engage, to its pioneering B2B customer behaviour platform, Nexus. Nexus Engage is a powerful new ‘audience activation module’ that connects Nexus customer intent audience segments into digital advertising campaigns. This account-based advertising approach is proven to transform lead generation results. […]
gyro, the world’s first full-service, global creative B2B powerhouse and part of Dentsu Aegis Network, has promoted two leaders to important new roles: Paul Hutt is now Chief Growth Officer, gyro APAC and Laura Bell is Client Services Director, gyro APAC. As Dentsu Aegis Network continues to invest in the growth of its brands with […]
Silver, a leading B2B full-service agency, has appointed Alison Masters as its new Chief Executive Officer starting immediately. Silver founder and current CEO, Graham Dodridge, will assume the role of Chairman. Alison joins Silver from 1Spatial, a software solutions provider and leader in managing geospatial data, where she was Chief Marketing and Partner Officer since […]
Bath and London based tech B2B marketing communications agency, Publitek, has acquired McBru, a similar agency based in Portland, Oregon. With immediate effect, McBru, becomes Publitek North America and its founder, Kerry McClenahan, takes on the role of President. The move marks Publitek’s second significant geographic expansion in 2018, following the establishment of a German […]