By Philip Koh, head of strategy, strategic brand design studio Without
Pure B2B branding and marketing is making less and less sense as digital services providers realise its employees and end users that they need to keep happy For years, the main job of B2B branding and marketing digital professional services has been to communicate functionality and reliability. Brands have been laser-focused on CEOs and CTOs, […]
Over 2/3 of all businesses have been negatively impacted; 4 in 10 small businesses fear they won’t survive
Market insight specialist, Savanta, has launched a Business Coronavirus Survey & Tracker to offer business of all sizes ongoing insights into service demand, budgets and confidence during the international health crisis. With a respondent base of over 500 small, medium and large companies in the UK, businesses who subscribe can also add their own bespoke questions to the […]
BBN continues its global expansion by announcing the appointment of two new strategic partners, Business Brainz and DemandMatrix. BBN’s strategic partners have targeted specialisms and knowledge in certain areas of business-to-business (B2B) marketing and work as an added value resource for clients and agencies across all global locations. Business Brainz delivers bespoke insight about industries, companies and executives […]
BBN continues its global expansion by announcing the appointment of a new partner agency in Madrid, Spain. The Marketing Hub (TMH) is based in Madrid, Spain and is headed by business partners Pedro Guillén and Manuel Tello. TMH is a native digital B2B marketing agency, specialising in the management of sales and marketing programmes for […]
Poor product visualisation is preventing almost a quarter of B2B customers from making purchases online, according to a new report by leading full-service eCommerce agency PushON. PushON surveyed 500 key business decision makers from up and down the country and found that, although the majority of B2B customers (78%) actually prefer to shop online, 22% […]
Cyance, a multi-award winning B2B customer behaviour technology company, has announced a partnership with Punch!, an account-based marketing agency. The relationship sees Punch! deploying the Cyance Nexus predictive marketing platform to support highly targeted and personalised marketing campaigns for their clients. The Nexus Behaviour Based Marketing Platform uses predictive analytics and machine learning technology to […]
BBN International, the world’s leading independent organisation of international B2B communication agencies, is excited to announce Ark Communications, BBN’s exclusive Belgian partner, will rebrand as Ark BBN. Ark BBN is a 15-person strategic B2B marketing agency with 20 years of experience, including the last five years as the exclusive Belgian BBN partner and shareholder. By […]
Cyance, a multi-award winning B2B customer behaviour technology company, has announced a partnership with leading B2B technology marketing agency Chief Nation. The relationship sees Chief Nation deploying the Cyance Nexus predictive marketing platform to deliver pioneering demand generation and account-based marketing (ABM) results to clients across the globe. The Nexus platform tracks the online research […]
Ogilvy UK has been appointed by Rolls-Royce plc, one of the world’s leading industrial technology companies, to handle its advertising, social media and content needs going forward. Rolls-Royce plc has chosen Ogilvy’s specialist B2B practice, as part of its commitment to driving innovation and a digital-first strategy across the business. The scope covers Rolls-Royce plc’s creative content requirements across all […]
Cyance, a multi-award winning B2B customer behaviour technology company, has unveiled a major new update, Nexus Engage, to its pioneering B2B customer behaviour platform, Nexus. Nexus Engage is a powerful new ‘audience activation module’ that connects Nexus customer intent audience segments into digital advertising campaigns. This account-based advertising approach is proven to transform lead generation results. […]
