Niantic Unleashes Monster Hunter Now Live-Action “Hunt Anywhere” Advertising Campaign

Niantic Unleashes Monster Hunter Now Live-Action “Hunt Anywhere” Advertising Campaign

National Marketing Blitz in Collaboration with Barrett Hofherr Marks First Major U.S. Campaign for Niantic’s Groundbreaking Real World Mobile Game The real-world AR company Niantic, in collaboration with creative advertising agency Barrett Hofherr, have launched the national “Hunt Anywhere” advertising campaign for mobile game Monster Hunter Now. The new 60-second live-action “Hunt Anywhere” spot underscores the fundamental joy […]

Barrett Hofherr Ready to Roll Out Debut DXL Campaign

Barrett Hofherr Ready to Roll Out Debut DXL Campaign

Full-service creative agency Barrett Hofherr has launched a multimedia campaign for DXL, the largest integrated commerce specialty retailer of Big + Tall men’s clothing and shoes. The agency won the assignment in January and is creative AOR. Mediassociates handled the media planning and buying. 40% of the male population in the United States is considered […]

Almost Friday Media teams up with Barrett Hofherr to launch Friday Beers in New York

Almost Friday Media teams up with Barrett Hofherr to launch Friday Beers in New York

Almost Friday Media has partnered with creative agency Barrett Hofherr for the launch of their namesake beer brand, Friday Beers. Friday Beers debuts in the New York area on April 27th, 2024. They are coming to New York after releasing their beer in Massachusetts and Rhode Island. A media platform, production company, and lifestyle brand, […]

Barrett Hofherr Kicks Off The Habit Burger Grill Campaign with Ads Featuring Heroic Charlie the Briquette

Barrett Hofherr Kicks Off The Habit Burger Grill Campaign with Ads Featuring Heroic Charlie the Briquette

Full-service creative agency Barrett Hofherr has created its first work as AOR for the Yum! Brand’s burger chain The Habit Burger Grill, a beloved California-born fast-casual brand known for its chargrilled burgers. The challenge presented to Barrett Hofherr by The Habit Burger Grill is clear: there exist two distinct groups in the world – those who already love […]

Barrett Hofherr Named AOR of Specialty Apparel Retailer DXL Group

Barrett Hofherr Named AOR of Specialty Apparel Retailer DXL Group

Barrett Hofherr has been named Agency of Record for DXL Group, the leading specialty retailer of men’s Big + Tall apparel. The search was conducted in January at DXL headquarters in Canton, Mass., with no consultant. Mediassociates was awarded media duties in a separate review. Barrett Hofherr will handle all U.S. advertising for DXL moving […]

Barrett Hofherr Promotes Bluey and Albrecht to Associate Partners

Barrett Hofherr Promotes Bluey and Albrecht to Associate Partners

Full-service creative agency Barrett Hofherr has promoted Head of Design Ted Bluey and Associate Strategy Director Kevin Albrecht to associate partner, Chief Creative Officer Jamie Barrett announced today. Ted Bluey joined Barrett Hofherr in 2022. In his short time at the agency, he has helped redesign the MIXT brand, led full rebrands for GrassRoots Farmer’s Co-op and […]

Barrett Hofherr Creates New Work for Re-introduction of Sutter Health

Barrett Hofherr Creates New Work for Re-introduction of Sutter Health

Full-service creative agency Barrett Hofherr has created “Never Stop,” a new campaign for integrated health delivery system Sutter Health that uses real patients, doctors, and other workers as talent. The brand relaunch signals the continued momentum underway at one of the nation’s leading health systems and underscores the organization’s storied history and real focus on caring for more patients, […]

Habit Burger Grill Selects Barrett Hofherr As Its New Agency of Record

Habit Burger Grill Selects Barrett Hofherr As Its New Agency of Record

The Habit Burger Grill, the California-based restaurant company renowned for its award-winning Charburgers grilled over an open flame, signature sandwiches, fresh salads, and more, is thrilled to announce the selection of Barrett Hofherr as its new Agency of Record. This partnership marks a significant milestone for The Habit Burger Grill as it takes bold steps to reimagine its creative […]

Barrett Hofherr Launches Grassroots Campaign for California Coastal Commission’s Coastal Cleanup Day

Barrett Hofherr Launches Grassroots Campaign for California Coastal Commission’s Coastal Cleanup Day

Advertising agency Barrett Hofherr has created a pro bono campaign for the California Coastal Commission (CCC) to promote its 39th Annual Coastal Cleanup Day program on September 23.  Paid social media assets are running from now until the day of the event. Additionally, posters and postcards are being distributed to drive awareness. This is the agency’s first work for […]

Special Olympics Northern California Teams Up With Barrett Hofherr to Launch “Do Something Special”

Special Olympics Northern California Teams Up With Barrett Hofherr to Launch “Do Something Special”

Special Olympics Northern California (SONC) and full service advertising agency Barrett Hofherr are launching a new awareness campaign demonstrating how Special Olympics brings people together in ways that erase lines of division and isolation. The “Do Something Special” campaign will launch on June 23, in conjunction with the organization’s annual flagship event, the 2023 Summer […]