The agency recently acquired the award-winning California-based creative agency Funworks Full-service creative advertising agency Barrett Hofherr has hired Krista Osol as Director of Client Services and Fiorella Juarez as Head of Brand Management. A seasoned agency executive with 20 years of experience in advertising and marketing, Osol is skilled in leading teams, optimizing processes, and building strong […]
Creatives from Barrett Hofherr and Supernatural have created a meme generator so voters can “Kamalize” a photo of themselves in the style of the iconic 2008 Barack Obama campaign poster to show their support for the current Democratic presidential candidate. Barrett ECD Craig Mangan and Supernatural ECD Bob Winter created the Kamalizer to make it easy for people to “be one […]
Barrett Hofherr, the “biggest small agency in the world,” just got a little bigger by acquiring Oakland-based Funworks. This move not only marks a significant step in Barrett Hofherr’s continued growth but also reinforces its vision of advertising as a potent blend of optimism and innovation. Funworks, known for its unique approach combining sketch comedy, […]
Full-service creative agency Barrett Hofherr has created a national multimedia campaign for performance boot and apparel brand Ariat featuring inspirational San Francisco 49er Brock Purdy, who rose from third-string quarterback to Super Bowl superstar in the 2023 season. “Climb,” the 30-second spot, opens on a closeup of the 24-year-old’s face as Purdy looks past the camera and […]
National Marketing Blitz in Collaboration with Barrett Hofherr Marks First Major U.S. Campaign for Niantic’s Groundbreaking Real World Mobile Game The real-world AR company Niantic, in collaboration with creative advertising agency Barrett Hofherr, have launched the national “Hunt Anywhere” advertising campaign for mobile game Monster Hunter Now. The new 60-second live-action “Hunt Anywhere” spot underscores the fundamental joy […]
Full-service creative agency Barrett Hofherr has launched a multimedia campaign for DXL, the largest integrated commerce specialty retailer of Big + Tall men’s clothing and shoes. The agency won the assignment in January and is creative AOR. Mediassociates handled the media planning and buying. 40% of the male population in the United States is considered […]
Almost Friday Media has partnered with creative agency Barrett Hofherr for the launch of their namesake beer brand, Friday Beers. Friday Beers debuts in the New York area on April 27th, 2024. They are coming to New York after releasing their beer in Massachusetts and Rhode Island. A media platform, production company, and lifestyle brand, […]
Full-service creative agency Barrett Hofherr has created its first work as AOR for the Yum! Brand’s burger chain The Habit Burger Grill, a beloved California-born fast-casual brand known for its chargrilled burgers. The challenge presented to Barrett Hofherr by The Habit Burger Grill is clear: there exist two distinct groups in the world – those who already love […]
Barrett Hofherr has been named Agency of Record for DXL Group, the leading specialty retailer of men’s Big + Tall apparel. The search was conducted in January at DXL headquarters in Canton, Mass., with no consultant. Mediassociates was awarded media duties in a separate review. Barrett Hofherr will handle all U.S. advertising for DXL moving […]
Full-service creative agency Barrett Hofherr has promoted Head of Design Ted Bluey and Associate Strategy Director Kevin Albrecht to associate partner, Chief Creative Officer Jamie Barrett announced today. Ted Bluey joined Barrett Hofherr in 2022. In his short time at the agency, he has helped redesign the MIXT brand, led full rebrands for GrassRoots Farmer’s Co-op and […]
