Pass the Batiste, developed by VML UK, debuts as the brand’s most ambitious global platform Batiste, the world’s #1 dry shampoo brand, today announced the launch of Pass the Batiste, a new global brand platform and its most expansive campaign to date. Developed in partnership with VML UK, the integrated campaign is rooted in a […]
BMB is urging women to ‘boss your morning routine’ in a new through-the-line campaign for the Church & Dwight-owned beauty brand Batiste. The campaign features a television ad showing a young woman waking up with a packed morning routine ahead of her. But she makes it all work – from having time for coffee, to […]
BMB is grabbing life by the hair in a new global campaign for Batiste, which shows young women saying yes to life’s spontaneous moments and styling them out with confidence. The new £2m+ Yes You Can UK campaign shows real women facing and overcoming everything that life throws at them, blagging their way through it […]
BMB has won the advertising account for the UK’s Number 1 dry shampoo brand Batiste on the back of its successful work handling the iconic brand’s social media account. The win marks a major extension of BMB’s relationship with Batiste. BMB has been briefed with creating a national campaign, including TV advertising, which will drive […]