Holiday Inn & Holiday Inn Express named as partners to Absolute Radio Live in aid of Stand Up To Cancer

Holiday Inn & Holiday Inn Express named as partners to Absolute Radio Live in aid of Stand Up To Cancer

Holiday Inn & Holiday Inn Express have partnered with Absolute Radio to support radio’s biggest ever comedy night: Absolute Radio Live with Holiday Inn & Holiday Inn Express, in aid of Stand Up To Cancer, in a brand awareness campaign seeking to ‘reconnect the nation’ and champion real-life meet-ups for friends, family and colleagues across the […]

Bauer Media appoints Simon Kilby to Chief Revenue Officer, Radio

Bauer Media appoints Simon Kilby to Chief Revenue Officer, Radio

Bauer Media has appointed Simon Kilby as Chief Revenue Officer for Radio. This new role will see Simon create and implement the advertising strategy and lead a unified radio sales team that enables the delivery of commercial revenues across the Bauer radio portfolio. Simon’s expanded role comes at a time of high demand from commercial […]

Rooney, Crouch & Benitez star in digital campaign to promote new Premier League Primary Stars resources

Rooney, Crouch & Benitez star in digital campaign to promote new Premier League Primary Stars resources

The Premier League has launched its latest marketing campaign to promote its primary school education programme, Premier League Primary Stars. Since launching, Premier League Primary Stars has already engaged 15,000 schools in its first year, exceeding the original target of reaching 10,000 schools in three years. The Premier League is now extending Premier League Primary […]

IAB launches ‘Gold Standard’ to clean up online advertising

IAB launches ‘Gold Standard’ to clean up online advertising

In an effort to raise the standards in digital advertising and address the key issues facing the industry, the IAB UK is launching the “IAB Gold Standard” initiative, comprising three primary actions that media owners can take. Initially, the Gold Standard has three fundamental aims – to reduce ad fraud, to improve the digital advertising […]

Bauer Media creates new advertising, media and digital roles

Bauer Media creates new advertising, media and digital roles

German giant Bauer Media has announced a shake-up of its senior management team with a trio of promotions across its advertising, media and digital arms. The first of these will see Abby Carvosso promoted to group managing director of Bauer Advertising, a role which will see her tasked with aligning commercial and content imperatives of […]