Brand reduces the size of its sandwich to match that of its main competitor In a new campaign created by AlmapBBDO, Burger King® introduces a version of its classic sandwich that is 30% smaller: the Whopper®, now in a “Small Whopper®” size. The initiative highlights the format by comparing it to competitors’ “Big” sandwiches. In […]
Campaign, which features Brazilian Youtuber and influencer Felca, presents the platform melhoramigo.ai, which uses technology to drive responsible adoption by encouraging people to discover the real benefits of human-animal relationships After mysterious teasers circulated on social media and images blanketed the streets of São Paulo, PEDIGREE®, the leading brand in dog food, came out as […]
To mark Banned Books Week 2025, the Dawit Isaak Library in Sweden, together with BBDO Nordics, has created the world’s first double-bound book: a special unreadable edition of George Orwell’s 1984. The book is bound shut on both sides. And thought it holds all the chapters in print, it can’t be opened. It can’t be read. But it’s impossible to ignore. “We wanted […]
Agency CCO and creative now to serve on BBDO global creative board One of Brazil’s largest advertising agencies, with 950-plus collaborators and over 30 national and international brands in its portfolio, AlmapBBDO is announcing changes to its partnership structure. Marco “Pernil” Giannelli, the agency’s CCO since 2022, has been made partner and will now also serve […]
The 25th edition of The FAB Awards are now open for entries. In previous years, FAB received 3,600 entries from over 50 countries globally. The Awards are the only International Awards programme in the world which focus solely on work done for Food and Beverage brands, and includes categories for Integrated Campaigns, Advertising, Packaging Design, Direct, Sales […]
The 24th FAB Awards are Now Open for Entries!
Sam Hawkey appointed as new CEO at AMV BBDO
To introduce their line of WHOLESOME BOWLS Wet Dog Food, CESAR has launched a campaign highlighting how much better it is to be a dog today than in the past.
The use of terms like “pet parents” and “fur babies” imply that pets are increasingly becoming integral members of our families. From having their favorite stick used as kindling to waiting on owners to finish their never-ending chores, dogs have come a long way from being our lovable burdens to our equals. In this new adcampaign, we witness that evolution […]
Bayer, a global leader in animal health, has awarded its Companion Animal global account to a combined Proximity and BBDO offering. The decision was made following a competitive review. The assignment includes the Seresto, Advantix, Advantage and Drontal brands and will be led by an integrated team out of Dusseldorf, with additional local market support […]
Gunn Report, the global index of creative excellence in advertising, today released the results of the newly launched Gunn 100, a ranking of the top 100 creatively awarded advertising ideas of 2017- regardless of their communication discipline – and the companies behind them. The rankings, which include the top creative agencies, agency networks, holding companies, […]