At the 64th annual Cannes Lions International Festival of Creativity, Omnicom agencies continued the tradition of being the most creatively awarded in the industry by sweeping the media and advertising categories. In total, 152 Omnicom agencies won nearly 360 Lions from approximately 35 different countries across more than 20 communication disciplines. BBDO claimed both Network and […]
Omnicom announced their agencies topped The Gunn Report 2015 rankings, a global index of creative excellence based on the results of the most important creative award competitions. For the 10th consecutive year, BBDO prevailed as the most awarded creative network in the world, with DDB securing third place. Moreover, both BBDO and DDB have occupied […]
In a global first, Irish International BBDO, Ireland’s leading communications group and Littlstar, a worldwide network dedicated to immersive virtual reality and 360-degree video have delivered the world’s first ever 30 second 360-degree TV spot, for client Virgin Media. The ‘360’ spot will run on Littlstar’s Apple TV app and will be the first of […]
Bacardí rum unveils a fresh, new take on the brand with a 30-second TV spot, experiential House Party campaign and comprehensive digital, mobile and partnership strategy designed to connect with millennials on their terms, in their world, in their way. This is the first campaign launch since Bacardí revamped its advertising and marketing business four […]
Omnicom Group and Publicis Groupe have announced that they have signed a definitive agreement for a merger of equals, creating the world’s leading company in communications, advertising, marketing and digital services, with combined 2012 revenue of $22.7 billion (€17.7 billion). Based on closing prices on July 26, 2013, Publicis Omnicom Group will have a combined […]
Procter & Gamble has moved its global Gillette advertising account into WPP’s Grey, ending a relationship with BBDO of nearly five decades. Grey triumphed against Omnicom’s BBDO and the other finalist, Publicis Groupe’s Saatchi & Saatchi, ending the shaving brand’s 47-year relationship with BBDO. The review kicked off in September 2012 and initially covered the […]
To poke fun at the social phenomenon known as ‘social smoking’, ad agency BBDO Toronto created an ad for the Ontario Ministry of Health that humorously replaces cigarettes with farts. Called ‘Social Farter’, it tells the story of a young lady who only farts in social situations. “If you only fart with friends, you’re not […]
Daniel Bonner has been announced as the 15th Annual FAB Awards’ Jury President for the Advertising, Interactive and Digital categories. Commenting on Daniel’s acceptance to chair the 2013 Panel, FAB Awards President N.Nayar said, “We are truly delighted to have someone of Dan’s calibre to Chair the Jury. Dan as a Creative and Dan as […]
The entry lines for the 15th annual FAB awards are now open. The award function, which has steadily gained a strong reputation over the years, is an international programme focused entirely on work done for Food and Beverage brands. It recognises the critical contribution that outstanding creative work makes to build brands. Rewarding the leading […]
Just when it seemed like social networks could no longer surprise users, Pinterest turned up. Different and addictive, this social network has experienced a remarkable growth, in response to all users who needed a place in which to share, actively, the images and pictures they find in the blogs and web pages they follow every […]