Belgian Alcoholic Ice Cream Brand LiQ Launches Across Europe, with New Branding by B&B Studio

Belgian Alcoholic Ice Cream Brand LiQ Launches Across Europe, with New Branding by B&B Studio

Blending high-end Belgian ingredients with the finest liquors for a decadent range of cocktail-inspired ice creams and sorbets, LiQ is a stylish, sophisticated take on indulgence offering lower sugar desserts that use stevia rather than sugar for a lighter alternative. B&B Studio introduced the name ‘LiQ’ as a playful take on the process of eating […]

Serviceplan Group boosts management with two accomplished hires in Dubai and Belgium

Serviceplan Group boosts management with two accomplished hires in Dubai and Belgium

Two accomplished new hires have joined the Serviceplan Group in Dubai and Belgium. Sophie Vanderwinkel is Managing Director of Mediaplus in Belgium, and Natalie Shardan the new General Manager of Serviceplan Middle East. Both Sophie Vanderwinkel and Natalie Shardan strengthen the management teams, at Mediaplus Belgium and Serviceplan Middle East respectively. These strategic hires further […]

Wasserman acquires Belgium-based experiential marketing agency Boris Agency

Wasserman acquires Belgium-based experiential marketing agency Boris Agency

Wasserman, the global sports, marketing and entertainment agency, announced the acquisition of Boris Agency, the Belgian experiential marketing shop, for an undisclosed sum. The deal was announced May 31 by Elizabeth Lindsey, managing partner of Wasserman, and Boris Agency founder Dirk Wouters. The acquisition bolsters Wasserman’s existing marketing business, and extends its European footprint in […]