L’Oreal Stand up for Street Harrassment Against Women An international study by L’Oréal Paris revealed that sexual harassment in public spaces was identified as the most important issue faced by women across the world. 80% of women have experienced sexual harassment in public spaces, and 76% of people have witnessed sexual harassment in public spaces. […]
There’s more to enjoy in Hasselt than food, museums and shops in unconventional new tourist campaign by independent creative agency Mutant It’s well documented in Belgium’s tourist guides that the city of Hasselt offers its visitors exquisite cuisine, vibrant nightlife, high fashion boutiques and adventurous activities. But in truth, that could be said of many cities. […]
Blending high-end Belgian ingredients with the finest liquors for a decadent range of cocktail-inspired ice creams and sorbets, LiQ is a stylish, sophisticated take on indulgence offering lower sugar desserts that use stevia rather than sugar for a lighter alternative. B&B Studio introduced the name ‘LiQ’ as a playful take on the process of eating […]
Two accomplished new hires have joined the Serviceplan Group in Dubai and Belgium. Sophie Vanderwinkel is Managing Director of Mediaplus in Belgium, and Natalie Shardan the new General Manager of Serviceplan Middle East. Both Sophie Vanderwinkel and Natalie Shardan strengthen the management teams, at Mediaplus Belgium and Serviceplan Middle East respectively. These strategic hires further […]
Creative agency CapeRock has created the new visual identity for the media entertainment brands VIER and VIJF from SBS Belgium. The redesign of both channels has been initiated to increase the distinctive capability of SBS Belgium and gain market share. The new design for VIER is energetic and playful. VIER takes the viewer along as […]
Wasserman, the global sports, marketing and entertainment agency, announced the acquisition of Boris Agency, the Belgian experiential marketing shop, for an undisclosed sum. The deal was announced May 31 by Elizabeth Lindsey, managing partner of Wasserman, and Boris Agency founder Dirk Wouters. The acquisition bolsters Wasserman’s existing marketing business, and extends its European footprint in […]