Get Expressive With AXE Gifting By PB Creative
The agency has created this year’s global seasonal gifting range for male grooming brand AXE (LYNX)
Get Expressive With AXE Gifting By PB Creative
Expression is the Future! AXE Global Redesign by PB Creative
PB Creative has successfully moved the brand to a more vibrant and expressive space as it continues to engage with its core GEN-Z audience
AXE is synonymous with young guys. As the ever increasing pace at which expectation changes within the mindset of its loyal Gen-Z consumers, the brand continues to advance and evolve, striving to stay relevant, connected and most importantly front of mind. This latest development of AXE is built on solid foundations following a re-calibration of the […]
PB Creative brings gaming into play for Axe this Christmas
The new range aesthetic aims to completely disrupt the gifting category
In a fundamental shift away from conventional gifting design, PB Creative has zero’d in on gaming as the latest ‘hook’ for Unilever’s Axe gift packs this Christmas. Enticing shoppers with striking graphics and moody lighting reminiscent of high definition gaming, the agency aims to excite the young male Axe consumer through one of his primary ‘passion-points.’ […]
Beefeater Celebrates The Spirit Of London In New Global Campaign
IN NEW GLOBAL CAMPAIGN The 360 campaign will run in 25 markets worldwide and highlight the effervescent energy created when unexpected contrasts meet
Beefeater, the world’s most awarded London Dry Gin, is launching a new advertising campaign and communications platform, ‘The Spirit of London’. The 360 degree campaign is aimed at the brand’s target audience of Urban Explorers by celebrating the culture of clash that lives and breathes in the heart of the city, and visualises the clashing, […]
PB Creative Reinvents AXE Fragrance Platform for a New Generation
The Axe (Lynx in the UK) brand team has continued its collaboration with strategic partner PB Creative to reinvent Axe’s premium fragrance platform across all markets. With the rise in popularity of Eau de Toilette and After Shave variants in recent years and the positive impact they have had on the gifting market, the Axe […]
MarComm’s Star Parade: Meet Ben Lambert
MarComm’s Star Parade is a series where we shine the spotlight on some of the global stars from the Marketing and Communications industry, and Ben Lambert is someone who has been shining bright in the design word for nearly 20-years now. Ben co-founded award-winning brand design agency PB Creative with Pete Hayes in 2010 after having […]
PB Creative boosts its senior team with two new appointments: Creative Director Lloyd Moffat and Client Services Director Anna Amos
Brand design agency PB Creative announces the appointment of Lloyd Moffat as Creative Director and Anna Amos as Client Services Director, further strengthening the agency’s creative delivery and service to clients, and building on its reputation as a world-class studio. Lloyd has many years’ experience working for top design agencies, including JKR, where he worked […]