McCann delivers new brand campaign for Birds Eye Green Cuisine: ‘Welcome to the Plant Age’ 
McCann delivers new brand campaign for Birds Eye Green Cuisine: ‘Welcome to the Plant Age’
McCann delivers new brand campaign for Birds Eye Green Cuisine: ‘Welcome to the Plant Age’
- New integrated campaign goes against category norms and takes a challenger brand approach to Veganuary - Developed in partnership with creative agency ELVIS
Birds Eye Green Cuisine Cuts Through January Noise With Cheeky “Stuff Veganuary” Campaign By ELVIS
Birds Eye, the Nomad Foods-owned frozen food brand, has named creative agency ELVIS as its UK digital and social agency. The appointment follows a strategic review. ELVIS will now partner with Birds Eye to deliver best-in-class social and digital content, in line with the frozen food giant’s ongoing push to drive its core brands and […]
Birds Eye frozen ready meals relaunch with a new design that emphasises the authenticity of the cuisine and updates quality cues, with design by creative, design agency Brandon. To boost the presence of its range in multiple retailers, Birds Eye briefed Brandon to look at the packaging design, which was too disparate and needed refreshing. […]
Birds Eye is disrupting the frozen fish sector with a new identity and packaging for its premium Inspirations range created by Brandon. Brandon’s design uses mouth-watering images of food on the front of pack, inspired by the editorial style of food photography currently seen in food and lifestyle publications. Brandon’s work moves away from the […]
Birds Eye Fish Fingers is launching an online film to show support for mums and dads around Britain to celebrate the sometimes-thankless parenting moments they face, and to stand with them in #Solidaritea. Birds Eye’s film features a group of mums – the so called ‘fish finger five’ – who originally came together to support their […]
Havas Worldwide London has launched a TV ad for the new range of breakfast pancakes, croissants and waffles for Birds Eye, bringing back the much-loved 80’s ‘Waffly Versatile’ jingle. Finger Music was enlisted to re-create the famous song for a new series of ads, directed by Olly Williams at Another Film Company. The original 1980’s […]