Simulations of seven major UK Black Friday ads found that a third to half of available YouTube content was a poor fit for each ad – and that the content where ads work best is often also a strong fit for competing brands. Black Friday is one of the most crowded weeks of the year […]
Campaign created by AMV BBDO and Spark Foundry tapped the power of audio to create epic, unforgettable deals At a time when every retailer is vying for attention, Currys is cutting through the Black Friday chaos. Its new campaign, created by AMV BBDO and Spark Foundry, transforms the brand’s famous “Lowest Ever Prices” promise into […]
H&M has unveiled a new festive campaign, transforming Westfield Stratford’s busy pedestrian Bridge into a dazzling branded walkway. Stretching an impressive 130 meters, the unmissable installation offers visitors an array of stunning fashion and gifting ideas, perfectly timed to mark the reopening of H&M’s new and innovative concept store on 21st November, following an extensive […]
New spots from Terri & Sandy spreads dangerously high levels of hilarity and savings across the nation BJ’s Wholesale Club is reviving its wildly popular digital video series “Newscasters,” which first debuted as part of the brand’s ongoing “Absurdly Simple Savings” platform in 2023. Due to the campaign’s success, the newscasters are back – this time […]
O2 Builds “AR Store of the Future” On Snapchat For Samsung Black Friday Deals
- Initiative developed in partnership with JUMP, Havas Media Group’s content and partnerships hub, and Havas Media - Push sees giffgaff work with the world’s largest social publisher, LADbible Group to reacquaint the nation with the contents of their drawers for any old mobile phone handsets, with the ambition of starting to create a circular economy
giffgaff is launching a new anti-consumerist content push with the help of social publisher LADbible Group, ahead of Black Friday. The initiative was developed in partnership with JUMP, Havas Media Group’s content and partnerships hub, and Havas Media. With the aim of engaging with a savvy, progressive audience of 25 to 44-year-olds, and positioning giffgaff as a disruptor […]
Black Friday and Winter Shopping Occasions study from Havas Media Group found that only 14% of respondents disagreed with the statement “I care less about Black Friday than I did in previous years”
45% of people in the UK say they care less about Black Friday this year than they did in previous years, according to new research from Havas Media Group. The Black Friday and Winter Shopping Occasions study from Havas Media Group, which is based on responses from 1,500 people, found that only 14% of people slightly […]
In case you haven’t noticed, it’s Black Friday. We’re suddenly inundated with offers from major high street players, who jump on the event with rigour, desperate to increase footfall and make up for sales lost to Amazon. It’s the latest example of the struggles of sleeping giants. These bricks and mortar stores are struggling to […]
What will Black Friday shoppers be looking for from brands on Amazon? “Deep discounts on big ticket items will be top of shopping lists this Black Friday – which means retailers will have to source the right deals to meet consumer demand. Amazon is no different. “But despite slashed prices, the overall value of consumer […]
Mention Me’s third annual research report into shopping trends has found 39% of the 2,000 UK consumers questioned do not plan to shop on Black Friday at all. However this is a sharp decrease from last year’s figure of 53% and 2017’s of 63%, suggesting that the annual shopping event might be gaining even more […]