Webb deVlam’s Laura Keates discusses how to stand out from the crowd on the digital shelf

Webb deVlam’s Laura Keates discusses how to stand out from the crowd on the digital shelf

Online retail is in the midst of its biggest surge of the year, with Cyber Monday set to capitalise on the busy run-up to Christmas. This event provides great pivot for brands to drive online revenue, but a far greater opportunity lies in optimising for this channel throughout the year. Here’s how to get noticed and […]

Keep Black Friday shopping free of fake goods

Keep Black Friday shopping free of fake goods

MarkMonitor, the global leader in enterprise brand protection is advising online shoppers to be more vigilant leading up to Black Friday. In the annual search for bargains and discounted goods, consumers are more at risk when it comes to unintentionally buying counterfeit goods. The last weekend in November is designated ‘Cyber Weekend’ and stretches from […]

Black Friday Isn’t For Everyone – But It’s Definitely For Millennials

Black Friday Isn’t For Everyone – But It’s Definitely For Millennials

While it’s tempting for all brands and retailers to jump on the Thanksgiving shopping bandwagon, marketers need to think about their audiences to figure out how, when, or even whether to take advantage of the discount days, says the National Retail Federation. There’s no “one-size fits-all” approach for Thanksgiving, Black Friday, Small Business Saturday and […]