By Christopher Schilperoort, MD and Partner, brand design agency bluemarlin The current climate feels like the perfect storm for FMCG brands. The UK economy saw zero growth in the final three months of 2022. The cost-of-living crisis, a post-Brexit hangover, widespread strike action and energy price hikes have all compounded the sense that there’s a […]
Draught fonts for Karhu Beer have undergone a premium redesign created by brand acceleration agency bluemarlin. The commanding new look combines texture and structure to bring outstanding presence to one of Finland’s best loved heritage brands. Karhu is Finnish for ‘bear’. A recognised figure of Finnish folklore, Karhu’s bear features front and centre of the brand, celebrating […]
Mooncup has undergone a complete brand refresh created by brand acceleration agency bluemarlin. The rebrand supports the period care company’s shift from a discreet alternative to a confident category leader, strengthening its stand out in the growing menstrual cup market that it was instrumental in establishing. Created in 2002, the Mooncup® was the first reusable medical […]
Cisk, the national beer of the Maltese islands, celebrates its 90th birthday with a commemorative campaign created by brand acceleration agency bluemarlin. The task was to bring to life Cisk Lager’s 90th birthday activation with designs that would inspire and delight consumers both locally and abroad. Cisk, Malta’s most iconic and recognised brand, is internationally […]
Finnish brewery Sinebrycoff is re-launching the craft range of their leading beer brand KOFF with a revolutionary redesign by international brand acceleration agency, bluemarlin. KOFF is a contemporary heritage brand that exists to transform moments into celebrations. Its craft range offers consumers exceptionally fresh tasting and high quality beers for occasions where the celebration demands […]
One of Europe’s leading specialist stain remover Dr. Beckmann, has undergone a complete global refresh by brand acceleration agency, bluemarlin. Uniting their brand worldwide with consistency, simplicity, and relevance, the new design will support Dr. Beckmann’s ambition to realise its high global market potentials. Dr. Beckmann is the renowned specialist in stain removal, laundry care and household cleaning, […]
Brand acceleration agency bluemarlin has rebranded Thatchers Old Rascal to leverage the growth opportunity in the traditional premium segment of the cider category. Now to be known simply as Thatchers Rascal, the captivating new design for this boldly bittersweet, surprising smooth cider recently hit shelves UK-wide. With consumers drinking less, but better, mainstream lager and […]
Battery Energy Drinks has introduced Limited Edition Licorice Boost with a stark black and white design created by international brand acceleration agency, bluemarlin. Owned by Sinebrychoff, Finland’s leading brewery, Battery offers a portfolio of energy products that help consumers, “Reach for More.” With exceptional taste and superior refreshment, Battery gives you the energy to perform […]
Malta’s own favourite soft drink re-launches with sparkling new designs which pay homage to its past glory with a confident eye to the future. Kinnie, a Mediterranean bitter sweet carbonated soft drink, brewed from oranges and aromatic herbs, has been enjoyed by successive generations since its beginnings in 1952. For many older brand loyalists it never lost […]
International brand design agency bluemarlin has rebranded Crowmoor Cider for leading Finnish brewery Sinebrychoff, bringing to life its mythical origins and reaffirming its status as a pioneering cider in the Finnish market. The cider boom has all but fizzled out, with its new associations with fruity flavours appealing to the youthful exuberance of its fledgling […]