For more than three decades, the Tony Award-winning Signature Theatre in Arlington, VA, has built a local and national reputation for its musical theatre productions, especially the works of Stephen Sondheim. Emerging from the pandemic, Signature was ready to reassert itself in the lively and competitive Washington, DC theatre scene. But Signature’s brand, while strong and innovative […]
Co-created with Elmwood New York, the new identity honors heritage while inspiring a collaborative future for communities, farmers, and the environment– in work recognized by the Graphis Design Awards Elmwood New York, a leading design consultancy, reveals the story behind its comprehensive brand refresh for Horizon Organic, America’s pioneering dairy brand. This collaboration redefines Horizon Organic’s […]
Activewear for the power age Without has designed a new identity for activewear brand BAM, challenging a category obsessed with youth by speaking directly to the BAM customer: Power Age Women. Pushing boundaries with high-performing pieces, while committing to do better for people and planet, BAM has always made a different kind of activewear. But […]
Shape History, a social impact communications agency, today launched its groundbreaking campaign for the Royal Academy of Engineering’s inaugural Green Future Fellowships (GFF) programme. This new industry-first initiative aims to provide critical funding to leading researchers and innovators developing breakthrough climate solutions that can be scaled up to tackle the climate crisis. The GFF programme […]
Agency work includes brand identity, signage, packaging, menu, merch and more for launch of first Bad Chicken standalone location Bad Chicken has enlisted restaurant and hospitality branding agency Vigor to cook up a new look for the brand’s first standalone location and reintroduce “the baddest wings in town” to Dallas diners. The work includes brand strategy and positioning, brand […]
Independent agency Terri & Sandy creates original song and video, “Put It In A Nugget,” in an effort to disrupt the chicken nugget category Chicken pioneer Pilgrim’s® is shaking up the lackluster grocery store nugget market with a bold new brand identity and digital-first campaign promoting its new line of flavor-forward nuggets. The campaign launches […]
The Silver Spoon Company collaborated with Bristol-based strategic brand design studio, Outlaw, to reimagine the Crusha brand, increasing its relevance to a much bigger and broader audience. Since the 1950s, Crusha has been the original milkshake syrup. However, the brand needed a fresh visual identity to appeal to a new generation of milkshake lovers and […]
Expert-led skincare brand E45 today unveils a new brand world experience designed to elevate and modernise its iconic heritage. The strategic revamp, developed in a close partnership between E45 parent company Karo Healthcare and global design consultancy Elmwood, delivers the architecture for meaningful, emotive and flexible storytelling via a wide-ranging series of assets. These include a subtly refined brand mark, […]
STOP THE TRAFFIK, the global charity dedicated to bringing an end to human trafficking worldwide, is unveiling its new brand identity, designed by Fold7Design. The organisation has succeeded in helping millions of people around the world over the past two decades but, after operating under the radar for much of that time, STOP THE TRAFFIK […]
The Silver Spoon Company – a business of Associated British Foods – collaborated with Bristol-based strategic brand design studio, Outlaw, to deliver the biggest rebrand in its history. Aiming to cement its position as the nation’s favourite sugar brand and inspire more moments of baking joy. As the UK’s leading sugar brand1, Silver Spoon boasts […]