UFC, the world’s premier mixed martial arts organisation, unveiled its commemorative 25th anniversary logos that will be used throughout 2018 to celebrate the global brand’s historic milestone. The commemorative logos will appear as part of the brand’s year-long 25th anniversary celebration, which officially launched January 1, 2018. “What started as an idea in 1993 to […]
Ten years after its launch on the UK market, Sofidel refreshes the Regina brand with a new positioning and tag line. The brand is very well known for the Regina BLITZ paper towel and the claim “Cleaning in a flash”, which has entered the hearts and homes of Brits thanks to advertising campaigns that have […]
Free-From Bakery category leader Genius Gluten Free has launched a new brand identity across its popular range, with design from London-based B&B studio. As the Free-From category moves further into the mainstream, B&B studio has reasserted the brand’s position as an established industry leader with a refreshed identity, now being rolled out in the UK […]
Hornall Anderson UK has rebranded as OurCreative. following its split from Hornall Anderson USA earlier this year. The brand identity and packaging design agency remains part of the Omnicom Group. Fresh start Managing Director Kim Van Elkan said: “OurCreative’s name was born out of a collective team workshop and desire to reflect that at our […]
Leading international fisheries group Norebo has unveiled new identities for two of its sub-brands, with design by multi-disciplinary studio Carter Wong Norebo’s managing director for all export markets, Stephen Collyer, explains: “Norebo is a global business and we want our branding to reflect this. We want to make it clear all the business units within Norebo […]
Business Growth Fund rebrands as BGF to support scale-up strategy. BGF has launched a new identity as part of a brand refresh. The company, which has expanded rapidly in recent years is now the UK’s most active investor in growing businesses. It will stop using Business Growth Fund in favour of the shortened BGF to […]
The Zeitz Museum of Contemporary Art Africa (Zeitz MOCAA) has been opened with a powerful brand identity to represent Africa’s newest cultural icon. Having been appointed the museum’s pro bono advertising agency, M&C Saatchi Abel developed the logo and brand identity to reflect the iconic status and symbolic importance of Zeitz MOCAA both for the […]
Multinational office supply retailer, Staples, is relaunching its creative merchandising arm of its corporation as Marke. Marke is a now a creative services company in its own right, ready to assist brands and partners with branding and execution. With the help of London based innovation consultancy, Fearlessly Frank, the new look and brand identity aims to position Marke […]
Conran Design Group (Conran) has undertaken a redesign of Danone’s global brand identity. The new identity will be rolled out from 7 July 2017 and will begin to be endorsed by the Danone brands from 2018. Conran has created an identity that not only reflects Danone’s commitment to delivering a positive food future but also […]
Recruitment specialist Gabriele Skelton launches a new brand identity, complete with name change to Gabriele. Award-winning branding agency, Nalla created the refreshed brand identity designed to reflect and illustrate Gabriele’s highly personalised approach, whilst reinforcing the brand’s core value: ‘it’s about you, not us’. Gabriele’s focus has long been on fostering lasting relationships with both […]