PB Creative has successfully moved the brand to a more vibrant and expressive space as it continues to engage with its core GEN-Z audience
AXE is synonymous with young guys. As the ever increasing pace at which expectation changes within the mindset of its loyal Gen-Z consumers, the brand continues to advance and evolve, striving to stay relevant, connected and most importantly front of mind. This latest development of AXE is built on solid foundations following a re-calibration of the […]
Molson Coors Beverage Company has unveiled a game-changing new identity for ’90s icon Miller Genuine Draft (MGD) in a move to reinvigorate the brand. Working with global brand-led creative agency BrandOpus, the bold overhaul restores the authenticity of the brand and reflects the ‘genuineness’ at its core. It launches across North America this month. Famous for its unique, […]
Drawing on Hamburg’s rich industrial heritage and reimagining its iconic knight, this new visual identity and packaging design reaffirms Holsten’s local reputation
Design Bridge London share details of their work rebranding iconic Hamburg beer brand Holsten, renewing local pride in a brand that was struggling. The striking transformation draws on Carlsberg Germany’s home city to reconnect Holsten with its honest, hardworking roots. Injecting a new sense of craft into the visual identity, Design Bridge have balanced heritage with […]
Mondelez International partner with independent strategic brand design agency Bulletproof to revitalise the Cadbury Old Gold brand identity to regain its iconic status. Bulletproof was appointed to the project in April 2019. Bulletproof were tasked with modernising Old Gold with a new brand identity in order to reconnect with its audience and gain relevance with younger generations. What […]
Montezuma’s Chocolates was born out of its founders, Helen and Simon’s love affair with Latin America and the extraordinary chocolate they found on their travels there. Since setting up shop in Brighton to make their own handmade chocolates in a multitude of flavours, using only ethically sourced ingredients, their business had grown organically. With increased investment […]
Design Bridge & K-Y from Design Bridge on Vimeo. Design Bridge New York are excited to reveal their latest work for the original lubricant, K-Y: a brand and packaging redesign that proudly puts female comfort and enjoyment first, empowering women to pursue and own their sexual pleasure. With most lubricant brands aimed at male consumers, K-Y […]
PB Creative, the award winning brand design agency, has continued it’s partnership with Toni & Guy, to create a new, premium design that will roll out across its wash & care and styling ranges. The agency has been working with the brand for the past five years and was responsible for creating the new Toni […]
Mooncup has undergone a complete brand refresh created by brand acceleration agency bluemarlin. The rebrand supports the period care company’s shift from a discreet alternative to a confident category leader, strengthening its stand out in the growing menstrual cup market that it was instrumental in establishing. Created in 2002, the Mooncup® was the first reusable medical […]
