B&B studio reinvigorates premium soft drinks brand Belvoir Farm with renewed positioning and design direction
B&B studio reinvigorates premium soft drinks brand Belvoir Farm with renewed positioning and design direction
Miller Genuine Draft Recaptures ‘Genuineness’ with Brand Refresh
Molson Coors Beverage Company has unveiled a game-changing new identity for ’90s icon Miller Genuine Draft (MGD) in a move to reinvigorate the brand. Working with global brand-led creative agency BrandOpus, the bold overhaul restores the authenticity of the brand and reflects the ‘genuineness’ at its core. It launches across North America this month. Famous for its unique, […]
Design Bridge restores local pride in Holsten, Hamburg’s most iconic beer
Drawing on Hamburg’s rich industrial heritage and reimagining its iconic knight, this new visual identity and packaging design reaffirms Holsten’s local reputation
Design Bridge London share details of their work rebranding iconic Hamburg beer brand Holsten, renewing local pride in a brand that was struggling. The striking transformation draws on Carlsberg Germany’s home city to reconnect Holsten with its honest, hardworking roots. Injecting a new sense of craft into the visual identity, Design Bridge have balanced heritage with […]
Bulletproof rediscovers Old Gold’s sweet spot and revitalises the iconic Aussie chocolate brand
Mondelez International partner with independent strategic brand design agency Bulletproof to revitalise the Cadbury Old Gold brand identity to regain its iconic status. Bulletproof was appointed to the project in April 2019. Bulletproof were tasked with modernising Old Gold with a new brand identity in order to reconnect with its audience and gain relevance with younger generations. What […]
Butterfly Cannon create a big chunk of quirky, sustainable & delicious fun with their brand redesign for Montezuma’s Chocolates
Montezuma’s Chocolates was born out of its founders, Helen and Simon’s love affair with Latin America and the extraordinary chocolate they found on their travels there. Since setting up shop in Brighton to make their own handmade chocolates in a multitude of flavours, using only ethically sourced ingredients, their business had grown organically. With increased investment […]
A New Symbol for Female Sexual Power: Design Bridge New York and K-Y champion female sexual empowerment and equality in the bedroom
Design Bridge & K-Y from Design Bridge on Vimeo. Design Bridge New York are excited to reveal their latest work for the original lubricant, K-Y: a brand and packaging redesign that proudly puts female comfort and enjoyment first, empowering women to pursue and own their sexual pleasure. With most lubricant brands aimed at male consumers, K-Y […]
PB Creative unveils a sophisticated new look for Toni & Guy
PB Creative, the award winning brand design agency, has continued it’s partnership with Toni & Guy, to create a new, premium design that will roll out across its wash & care and styling ranges. The agency has been working with the brand for the past five years and was responsible for creating the new Toni […]
Mooncup enters a new phase with rebrand by bluemarlin
Mooncup has undergone a complete brand refresh created by brand acceleration agency bluemarlin. The rebrand supports the period care company’s shift from a discreet alternative to a confident category leader, strengthening its stand out in the growing menstrual cup market that it was instrumental in establishing. Created in 2002, the Mooncup® was the first reusable medical […]