DENSE; The hair growth experts.

Over the past 24 months, Leeds-based strategic studio KISS Branding has been working on transforming DENSE® from a small startup range to a retail and investor-ready brand. Re-modelling the brand across all aspects including audience, insight, brand positioning, visual identity, and messaging, right through to the creation of their distinctive packaging exploding the brand out into digital, social, point of sale and merchandise materials. 

Introducing Dense, a convenient, affordable, and effective hair loss solution that encourages young men to look after their hair early. Sourcing potent naturally derived ingredients, the preventative styling range is a world first. Designed to be used as part of an everyday daily routine, the range offers shampoo & conditioner, salt spray, wax and vitamin gummies, familiar formats that work easily as part of daily routine for the modern man. Founders Ash Hashmi & Mo Ahmed worked with doctors and clinicians behind UK’s leading hair transplant clinic – Juvida and also formulated prescription-only topical solutions with Minoxidil, Finasteride and Dutasteride for a fully rounded offering to men’s hair loss. 

Poonam Saini, co-founder of Kiss Branding says: “Creating brands that empower and have a positive impact in people’s lives is at the heart of our agency. When Dense told us they have a clinically proven product that works and are on a mission to help men break the stigma of hair loss – we simply jumped at the chance! After a successful launch online, Dense is working with barbers to help educate them and spread the word to help more men overcome hair loss anxiety.”

The result is a brand that celebrates optimism and proactivity that’s rooted in science through every touchpoint. Creating a beacon on shelf, the distinct yellow colour gives it bold confidence and energy that reflects the brand’s core values. And with a positive mental attitude as its inspiration and every man’s bathroom as its playground, the Dense bottle structure, visual identity and messaging is every inch as empowering as it is efficacious. All the while sitting confidently with other products and not broadcasting that it is a ‘hair loss’ solution to everyone who enters that bathroom. 

Ash Hashmi, Dense co-founder, said: “When you are working with the KISS team who are fully transparent and care for your brand, you can really take your brand to new levels. I would say trust the KISS process as it is very detailed and everything has a purpose. They have always genuinely cared for the brand and put the interest of the brand first. This is so incredibly rare. To then match the passion with absolutely incredible creative is what makes Kiss truly unique. The first impression we have had from distributors globally and experienced entrepreneurs is: “WOW, your branding is amazing”.

Dense is available online as well as through several selected barbershops led by the Dense hair ambassadors.

Source: Kiss Branding

  Brand Redesign, Branding, DENSE, Hair Care, KISS Branding, Marketing