Heineken has launched a new range for Desperados, offering a fresh alternative to fans of the tequila flavoured beer. With packaging designed by branding and design agency Lonsdale, Desperados Sunlight reinterprets the famous brand identity, with integrated graphic elements and a differentiating design. The 30-year-old Desperados brand is popular with 18-35 year-olds, however today’s generation has […]
One&All will be rolled out by Sodexo to college canteens across the US How can you stand out and be all things to all people? Challenged by Sodexo to unite the evolving tastes and values of thousands of students across the US with the needs of every college administration, strategic branding agency, Without, found commonality […]
North-West based branding and packaging design agency Into the Light has made two new hires thanks to a recent influx of new business. Louise Kennedy has joined as Head of Strategy, and Susie Catchpowle joins the studio as a Designer. Louise comes from BGN where she was head of strategy for 2 years. Prior to […]
NOT Wieden+Kennedy share all-encompassing design system for this year’s event that celebrates the iconic Swiss grid With excitement building ahead of Eurovision 2025, branding and design agency NOT Wieden+Kennedy today unveil the visual identity designed for this year’s competition. The idea for the identity focuses on what makes Eurovision such an incredible and beloved event […]
Founded in 1994 Sharp’s offered a disparate mix of ales designed to look like they’d been around since the 1800s. Doom Bar was their hero beer but younger consumers were proving hard to reach due to a traditional old-fashioned positioning. In 2011 Molson Coors recognised the untapped potential of the brewery and needed to open-up […]
For the 2025 edition of the Sanremo Festival, Dentsu Creative Italy created a brand-new visual identity for Spotify’s official playlist, inspired by the two most iconic symbols of the city: flowers and music. Sanremo is not only home to Italy’s most famous music competition, it’s also known as the City of Flowers. The project, entirely […]
Colossus has developed a new brand identity for Highspring, a global professional services organization, that officially launched March 31. The work marks a major milestone in Highspring’s transformation from a network of segmented business lines under Vaco Holdings, which has more than 10,000 employees across 45+ offices worldwide, into a unified brand offering consulting, talent solutions, and […]
Ahead of its 2024-25 season, the Royal Opera House announced that it would be changing its name to the Royal Ballet and Opera. Home to two-world class Companies—The Royal Ballet and The Royal Opera—the existing name described the place of work, and not who they were. The rebrand is a celebration of both art forms, […]
B&B has partnered with Dr Megan Rossi, The Gut Health Doctor in the creation of new supplements brand SMART STRAINS®. The agency previously worked with Dr Rossi back in 2019 to create the successful gut health food brand Bio&Me. SMART STRAINS® is a new range of targeted live bacterial strains formulated by The Gut Health […]
Flings set out to reimagine a childhood classic: creating a toaster pastry that delivers on nostalgia and modern nutrition. With a product unlike anything on the market, the founders needed a brand identity that could balance the playful joy of childhood with the sophistication of an adult treat. They turned to Blurr Bureau, a global strategy […]