On November 14, MarComm News attended Creativebrief’s BITE Live event in London. The main theme of the day was going from insight to action and transforming the richness of ideas into real business value. BITE Live invited some of the world’s leading brands and their agency partners to reveal how they have turned cultural and […]
Cloud IQ, the effortless commerce platform, unveiled its latest research report, Me, Myself & I: The Individualisation Imperative. The report identifies customer experience pain-points and attitudes to data sharing and how brands are faring in the UK, US and Australia. This research explores how personalisation is not cutting it with consumers and as such how […]
Product range continues to drive shoppers into stores, with the majority of shoppers preferring a ‘wide range of products’ over convenience, quality and store services in many cases. This is according to a new Shopper Insights Report of 2,600 European consumers across seven countries conducted by IRI, the big data and technology expert for consumer […]
Media, technology and brands law firm Wiggin and the boutique intellectual property law firm Redd have today announced that Redd are to join Wiggin on November 6th 2017. The combined team will comprise 20 specialist IP lawyers working across Wiggin’s offices. Wiggin CEO, John Banister, said: “Wiggin devised an assertive growth strategy a few years […]
The Advertising Association and London agency Adam & Eve DDB are campaigning to prevent the British government from cutting off access to international talent with tighter immigration rules post-Brexit. A giant billboard at London’s biggest airport Heathrow has the words “We’re a great advert for Britain” over the images of ten senior industry figures, all of whom […]
Joe Stevens, Social Media Manager, bigdog It’s no secret that Facebook Live presents a massive opportunity for brands to drive organic reach and engagement. When connecting with brands, consumers want to have engaging experiences that capture and hold their attention, which is why we’ve moved from images to video to Live to keep pace with […]
Whether it be FMCG, Leisure & Entertainment, Healthcare, Technology, it’s hard to find a sector these days that doesn’t have prominent portfolio groups existing within it. A question I’m frequently asked is what role the parent brand should have with the sub-brands in a portfolio business. It’s an interesting question, and we need to start […]
The FAB Awards have unveiled the finalists for the 19th edition of the awards programme. FAB is an International Awards programme focused entirely on work done for Food and Beverage brands. It recognises the critical contribution that outstanding creative work makes to build brands, it identifies and rewards the leading practitioners from over 60 countries, and […]
In-house agency specialists OLIVER have released an infographic examining the client/agency relationship. The graphic, which is based on a range of studies, lifts the lid on the agency/client model and how this is adapting. It covers areas such as: Marketers concerns at the speed of change e.g. 76% think marketing has changed more in the past two […]
Adaptly, an Ads API Marketing Developer Partner for the world’s catalog of ideas Pinterest, has extended its offering to the UK. Since early April 2016, Adaptly has offered the Pinterest Promoted Pins advertising solution to brands and agencies operating in the UK. This follows the announcement of a similar arrangement in the US last year. […]