H.J. Heinz Company and Kraft Foods Group, Inc. announced that they have entered into a definitive merger agreement to create The Kraft Heinz Company, forming the third largest food and beverage company in North America with an unparalleled portfolio of iconic brands. Under the terms of the agreement, which has been unanimously approved by both […]
Apple has topped the CoolBrands list again while digital and affordable luxury brands slip down in the rankings of the annual survey by The Centre for Brand Analysis. Häagen-Dazs, Ben and Jerry’s and Vogue – all affordable luxuries – are gone from the top twenty,’ says Stephen Cheliotis chairman of the CoolBrands Council, who adds […]
Google and Amazon have been voted by consumers as the first and second most influential brands in the UK respectively, according to Ipsos Mori’s Top 100 Most Influential brands report revealed in London today. The report, which surveyed 1,000 UK consumers, revealed a mix of pureplay and traditional legacy brands in the top ten, with […]
A look at the effectiveness of the Government TV campaign targeting obesity after supermarkets agree voluntary 'traffic light' food labelling.
Obesity is a serious concern for the United Kingdom, with as much as two-thirds of men and almost as many women now being overweight, according to an NHS report. In England 24% of men and 26% of women are obese, while 65% of men and 58% of women are either overweight or obese. These figures […]