Butcher’s Pet Care is kicking off their first brand campaign in five years as the brand re-positions itself as “the everyday choice in naturally nourishing food for dogs.” Developed by creative agency, LIFE, the TV campaign gives an intimate insight into the special bond that exists between owner and pet. The film captures beautiful everyday moments that […]
Butcher’s Pet Care has appointed Birmingham-based creative agency, LIFE, as its strategic and creative agency. Rachel Collinson, appointed as Director – Food for Dogs, in 2017, was responsible for the hire. Collinson has been the driving force behind the brand’s recent packaging re-design and the removal of shrink wrap from its canned food – resulting […]
Butcher’s Pet Care has appointed integrated agency Mercieca to manage the PR of its rebrand. Following a competitive pitch, the Camden based agency will deliver the PR campaign spanning consumer and trade media. Wendy Wing, Head of Brand and Activation for Butcher’s Pet Care, says of the new appointment: “This is such an exciting and […]