Immediate, owner and publisher of Good Food, the UK’s leading food media brand has announced a media-first product endorsement campaign with dishwashing experts Finish. The 12-month partnership marks Good Food‘s first-ever product endorsement, showcasing Finish‘s top tier detergent, Finish Ultimate Plus, and its ability to tackle the post-culinary clean-up struggles of passionate home cooks. Good […]
Libresse / Bodyform launches new “Never Just A Period” campaign, as new data reveals more than half (59%) of those who menstruate wish they’d been taught more about their periods and intimate health throughout their life. Developed by AMV BBDO, the integrated campaign challenges society to truly understand women+’s bodies and to actually prepare them for a […]
Cornett Brings Humor In New Work Featuring Busch Guy And The Wild Weirdness Of Jack Link’s Sasquatch Two big brands. Two beloved mascots. Together at last. Busch Light and Jack Link’s have teamed up to bring fans a combo that’s always good together—beer and beef jerky. To announce the collaboration, Busch Light tapped agency partner Cornett. The independent, female-owned agency […]
Advertising agency studio Humanaut is launching “Happiness is a Gut Feeling,” the latest round of ads for client Garden of Life’s Dr. Formulated Probiotics. The brand’s objectives are to become the No. 1 probiotic brand in FDM and Natural channels and to increase awareness and sales of its other probiotic SKUs, including Gas and Bloating, Feminine pH, […]
National campaign includes digital, social media and integrated media planning Litehouse Inc. has partnered with Food Network star Guy Fieri to bring the iconic chef’s line of Flavortown sauces to life and they’ve turned to food and beverage marketing agency quench to create a fully integrated campaign to launch the sauces nationwide. The campaign, which […]
Seattle’s music scene has flourished for decades and has long been a major draw to what Visit Seattle calls the city’s “renaissance traveler” noted for their love of live music, collecting vinyl, and attending music festivals. Determined to find a new way to highlight this key element to attract new visitors from this group, they […]
Passengers are reminded that journeys which start from Heathrow are about a lot more than simply getting to the destination in a new summer ad campaign, created by independent creative agency St Luke’s. “Heathrow Signs” incorporates the airport’s instantly recognisable signage, playfully using it to highlight the facilities on offer and encourage passengers to get […]
Creative technology studio Appetite Creative has created a new side panel on-pack communication for world leading food processing and packaging company Tetra Pak across its packaging in Spain and Portugal and mid-Europe including Germany and Austria. The updated on-pack communication gives customers access to a smart packaging experience to help them learn more about sustainability. […]
Cadbury has today launched a new Gen-AI powered tool named ‘My Cadbury Era’ which places users in classic Cadbury posters to celebrate its 200 year heritage, with a new campaign activation from its agency of record VCCP London. Building on the Yours For 200 Years campaign, which celebrates Cadbury’s 200th anniversary and its long-standing relationship with the […]
Nail Communication’s new campaign for the R.I. Lottery attempts to reinvent an underutilized advertising medium – gas pump videos. Enter The Lady in the Gas Pump (TLITGP), the star of six witty, self-referential spots designed to run exclusively at gas pumps. “Nail came to us and said, ‘Gas stations are a popular place to pick up lottery […]