Western Ski Town Collaborates with Colorado Musicians to Sing the Praises of Living “The Steamboat Way”

Western Ski Town Collaborates with Colorado Musicians to Sing the Praises of Living “The Steamboat Way”

Colorado’s Steamboat Ski Resort is on a mission to herald the joys of this western ski town, dramatically setting it apart from all other mountain destinations. Coming off the heels of their 60th anniversary, they’ve spent the last several years investing more than $200 million in transformative changes to the entire Steamboat experience to both preserve its […]

City of Boston Launches New “Get Your Pass In Gear”

City of Boston Launches New “Get Your Pass In Gear”

Campaign to promote reduced fare bike access, increase transportation access for local residents through the Boston Bikes Pass program Today, the City of Boston announced a new marketing campaign called “Get Your Pass In Gear” to encourage Bostonians to access fun, safe, and convenient transportation through Boston Bikes Pass, which provides free and discounted membership […]

Niantic Unleashes Monster Hunter Now Live-Action “Hunt Anywhere” Advertising Campaign

Niantic Unleashes Monster Hunter Now Live-Action “Hunt Anywhere” Advertising Campaign

National Marketing Blitz in Collaboration with Barrett Hofherr Marks First Major U.S. Campaign for Niantic’s Groundbreaking Real World Mobile Game The real-world AR company Niantic, in collaboration with creative advertising agency Barrett Hofherr, have launched the national “Hunt Anywhere” advertising campaign for mobile game Monster Hunter Now. The new 60-second live-action “Hunt Anywhere” spot underscores the fundamental joy […]

GUINNESS MAKES ITS PREMIER LEAGUE DEBUT WITH BIGGEST-EVER GLOBAL CAMPAIGN THAT CELEBRATES OUR LOVE FOR THE BEAUTIFUL GAME

GUINNESS MAKES ITS PREMIER LEAGUE DEBUT WITH BIGGEST-EVER GLOBAL CAMPAIGN THAT CELEBRATES OUR LOVE FOR THE BEAUTIFUL GAME

As millions of fans eagerly anticipate the opening weekend of the 2024/25 season, Guinness is launching its largest global campaign to date, marking its debut as the Official Beer and Official Non-Alcoholic Beer of the Premier League. The launch follows another successful year for the iconic black pint, which has achieved double-digit growth for the […]

Nissan Middle East Launches First-Ever Brand Campaign: “Defy Ordinary”

Nissan Middle East Launches First-Ever Brand Campaign: “Defy Ordinary”

Nissan Middle East, in collaboration with TBWA\RAAD, announces the launch of its first brand campaign for “Defy Ordinary”, Nissan’s brand platform. Developed by Nissan United in Dubai, this powerful and daring platform has transcended Middle Eastern borders, extending and resonating all the way to Africa, India, Europe (including Russia), and Oceania. This marks Nissan’s first-ever […]

UNILEVER PARTNERS WITH ASDA TO HELP COMBAT FOOD INSECURITY

UNILEVER PARTNERS WITH ASDA TO HELP COMBAT FOOD INSECURITY

Unilever is teaming up with Asda for a new nationwide bespoke campaign to support BBC Children in Need’s fight against food insecurity. The ‘You buy, we donate’ campaign will be live from 8th August until 10th September 2024 in Asda stores nationwide and online and will feature iconic Unilever brands such as Pot Noodle, Hellmann’s, and Radox. […]

Breast Cancer Now spotlights the things people with cancer leave unsaid in new campaign

Breast Cancer Now spotlights the things people with cancer leave unsaid in new campaign

Breast Cancer Now, the research and support charity, is launching a campaign that draws attention to things people living with breast cancer often don’t speak about. “Left Unsaid” is the next chapter of the charity’s “Real Talk” campaign, created by BMB . The new work will run alongside the original TV spot, highlighting that the charity is […]

RADOX LAUNCHES NEW ‘FEEL RADOX READY’ MARKETING CAMPAIGN

RADOX LAUNCHES NEW ‘FEEL RADOX READY’ MARKETING CAMPAIGN

Radox, the UK’s number one shower gel brand1, is launching a new ‘Feel Radox Ready’ above the line (ATL) marketing campaign this month. Backed by a substantial £7m investment, the campaign will feature across TV, out of home, radio, in store activations, and social media to generate maximum brand awareness for its shower gel range. […]

Beaches Resorts turns to real families in authentic cross-platform social, digital, TV and cinema campaign

Beaches Resorts turns to real families in authentic cross-platform social, digital, TV and cinema campaign

First full-service work from redpill targets UK and US audiences Beaches Resorts, part of Sandals Resorts International, is launching a cross-platform campaign to promote its Turks & Caicos resort featuring influencers instead of models for the first time. The new campaign has been created and produced by influencer marketing agency, redpill, and marks its first […]

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