The campaign is part of A Better Start, a ten-year National Lottery funded programme set up by the Big Lottery Fund to help families give their babies and very young children the best possible start in life. It will run in the five areas of England where A Better Start is based: Blackpool, Bradford, Lambeth, […]
VCCP Spain today launched a new campaign “Maillot 45” for Génesis Seguros, one of the leading insurance groups in the world. “Maillot 45” is the first cycling jersey that warns drivers about the need to reduce their speed, cleverly using the same signal recognition system they have in their cars. Cyclists are considered the most […]
Leading customer acquisition and engagement agency, STACK, announces the launch of its mini-blockbuster TV campaign for the UK’s number one home buying company, WeBuyAnyHome. The content, which launched on April 23, will be split into two phases, with the second wave expected in May. The films take well-recognised cliff-hanger moments from iconic movies to position […]
Instagram is the social media meeting point for the art world: it’s where the public, galleries, museums and artists showcase their videos and pictures. All while rendering art more accessible and shareable, it has its limitations, offering masterpieces squeezed into tiny 1080px by 1080px. #BACKTOART is a controversial call to action from Perrotin – an […]
AccorHotels is launching a new consumer advertising campaign in the UK that highlights real-life examples of spontaneous acts of service from its ibis, Novotel and Mercure hotels. Created by Brothers and Sisters, the first work from the agency since it won the account in January, the multi-million pound ‘From the Heart’ campaign will play on […]
McDonald’s is launching a national digital outdoor campaign that uses MET Office real-time data to bring to life April’s unpredictable weather conditions. In order to take part in Britain’s favourite topic of conversation, Leo Burnett London turned the McDonald’s menu into weather icons to represent the live temperature and 5-day forecasts. For example, an unwrapped […]
On 23rd April, New Balance launched a campaign titled ‘This Means More’ to mark the launch of the new home kit of Liverpool FC. The kit launch campaign has been created as a collaboration between New Balance, LFC and ZAK, New Balance Football’s global creative agency. “This Means More” encapsulates the feeling that all LFC […]
According to the Brazilian Association of Organ Transplants, in every 8 potentially organ donor, only one effectively becomes a donor. That is why the Moinhos de Ventos Hospital, a John Hopkins International Medicine Center affiliated, signs the campaign “Who will inherit your greatest wealth?”, created by McCann Health in Brazil, that re-imagined Fabergé eggs as […]
Corinthians entered the field with a jersey especially created for the debut of the team in the Brasileirão 2018. As soon as the players’ sweat began to get in contact with the fabric, the name of the laundry powder, Omo Sports, was revealed, confirming its sponsorship to the club in the game against Fluminense, held […]
Westfield Malls, in partnership with LA-based creative agency Pitch, is introducing a new campaign, titled “Come Play,” which will be rolled out during various seasons throughout the year. The campaign is an extension of the brand’s “New New Mall” marketing strategy and identity, a concept that positions Westfield beyond a collection of stores to a […]